Your Capital Stack Mentor: Match Your Company with the Right Funding with Melissa Withers

Welcome the #WomenGetFunded Show! We are dedicated to empowering women founders to shatter barriers of growth and funding for their businesses. Our guest today is Melissa Withers.

Melissa is the managing partner and co-founder of RevUp Capital, has revolutionized funding strategies by focusing on revenue return models over traditional equity stakes, overseeing investments in over 50 growing B2B and B2C companies. Her approach involves identifying promising enterprises and nurturing them through complex market conditions, a method she will discuss in detail on the show.


  • NAVIGATING CAPITAL COMPLEXITIES: Discover Melissa Withers’ expert strategies on building a diverse capital toolkit to navigate the unique challenges women founders face in securing funding.
  • FROM ZERO TO ONE MILLION: Learn crucial tactics for early-stage companies to transition from no revenue to one million, emphasizing founder-led initiatives.

  • BEYOND TRADITIONAL EQUITY: Explore innovative funding models including non-dilutive financing and strategic partnerships, and understand their impact on your business growth.

  • CHAMPIONING UNDERREPRESENTED ENTREPRENEURS: Hear Melissa’s commitment to changing the funding landscape for diverse founders, and the proven success of inclusive investments.

  • THE PERSONAL TOUCH IN VENTURE CAPITAL: Gain insights into the intimate nature of early-stage investing and how personal relationships influence funding decisions.

  • MASTERING THE PITCH: Get practical advice from Melissa on aligning with investor criteria and leveraging warm introductions to make your pitch stand out.

  • INVESTMENT CRITERIA EXPLAINED: Understand the specific requirements and industry preferences of Melissa’s investment model, helping you evaluate if it’s the right fit for your venture.

  • THE POWER OF MUSIC AND IDENTITY: Listen to Melissa share how influential women in rock music have shaped her professional outlook and personal identity.

  • REVOLUTIONIZING SUPPORT WITH REVUP: Learn about the origins and goals of the RevUp fund, which focuses on accelerating business growth without relying on traditional exits.

  • CAPITALIZING YOUR VENTURE WISELY: Dive into discussions about reframing business strategies from mere fundraising to holistic business capitalization, with a focus on sustainable growth.

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