“Commercialize.” by Eisha Tierney Armstrong

This book is hot off the press!  And just launched by the brilliant Eisha Armstrong, Co-Founder of Vecteris.  “Commercialize” is her third book after “Fearless” and “Productize” – both excellent and previously featured on the #WisdomOfWomen Book Club. 

Commercialize” by Eisha Armstrong, with Jason “Commercialize” by Eisha Armstrong, with Jason Boldt and Sean Gillispie, is essential reading for professional services leaders eager to launch, scale, and achieve consistent, predictable growth through productized offerings. Many aspire to make this shift, yet without a fresh, clear-headed go-to-market strategy, they often stumble. Armstrong expertly emphasizes the nuanced differences in selling services, products, and hybrids, guiding leaders away from the pitfalls of misapplied strategies. As a five-time founder and impact investor with experience training hundreds of entrepreneurs, I found Commercialize an invaluable resource. Paired with Armstrong’s Productize and Fearless, this book offers a practical roadmap to productized success.

Get your copy.

 

Since 1998, Coco has been on a mission to align business purpose with profit. As a serial entrepreneur and a consultant to founders, Coco has built five companies and supported hundreds of businesses. She is the Founder of Allume Home Care, Co-Owner and board member of All Pointe HomeCare, and creator of A Force for Good. Coco currently serves as the Chair of the Connecticut Association for Healthcare at Home, Chair of the Strategic Planning Committee for WorldWide Orphans, Trustee of the Oliver Wolcott Library, and on the Campaign Committee of Kimball Union Academy.

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