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Are You Ready to GROW?

Are you ready to grow your business, your team, and yourself?

Force for Good Business Show

Business is a powerful force for change, and with visionary women founders at the helm, it can lead in both impact and profit.

The Force for Good Business Show challenges outdated, fear-based business models, offering a new path tailored for women leaders who are shaping meaningful, high-growth enterprises.

Each week, join host Coco Sellman—a serial entrepreneur, impact investor, and founder of the Force for Good System—as she provides you with tools and strategies to reclaim your time, unlock exponential growth, and build a business that thrives without your constant oversight. Coco has guided over 500 founders through breakthrough growth, leveraging a proven toolkit that helped her build successful companies over a 25-year career.

If you’re a visionary woman founder aiming to cross the milestones of $1M, $3M, $10M ARR and beyond, this show is for you. Join the Force for Good Business Movement and discover how to lead with impact and scale your business to new heights.

Each episode will introduce you to one of the time-tested tools of the Force for Business Good System. Each tool is designed to create immediate breakthroughs in growth. Used together, you will systematically build a growth flywheel to propel impact, scale, and profit. The Force for Good ToolKit is part of the book written by Coco Sellman.

Force For Good Business Show on Youtube

In this week’s Good Masterclass, I unpack one of the most powerful (yet underutilized) tools in the entire Force for Good System™: the 17-Step Customer Journey.

Most founders assume their customer’s journey is obvious. But when you actually map it—moment by moment—you start to see exactly where trust is built… or broken.

This episode will show you how to stop guessing and start designing a customer experience that drives loyalty, referrals, and scale.

Whether you’re trying to increase retention, clarify your messaging, or make your company feel more human—this is where you start.

Key Takeaways:
▶ You’re not selling a product—you’re guiding an experience. Every customer journey tells a story. The question is: are you the guide they trust?
▶ Breakdowns in retention, referrals, and revenue often stem from invisible gaps. Most happen long before the sale—or right after.
▶ Every department in your company is part of the customer journey. This tool isn’t just for marketing—it’s for operations, product, and service too.
▶ Trust isn’t built at once—it’s built in 17 small steps. And the businesses that scale are the ones that obsess over those moments.

Burning Questions Answered:
1.Why do we lose great leads after strong first impressions?
2.How can I build more trust without spending more on marketing?
3.What’s the real reason people buy—and stay?
4.How do I get my team aligned on what matters most to the customer?
5.Where should I focus if I want more referrals and loyalty?

Closing Thoughts:
Every visionary founder wants to grow with purpose and integrity. But if your customer journey is fragmented, unclear, or reactive—you’ll always be chasing momentum instead of creating it.
This isn’t about perfection. It’s about presence. It’s about walking through your business through your customer’s eyes, moment by moment, and asking:
“What does she feel right here?”
When you do that—everything changes. Trust deepens. Growth accelerates. And your company becomes the one your customer never stops talking about.

This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

**These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

*** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****

Follow the Force for Good Business show to install the unique system of perpetual growth into your company.
YouTube: https://tinyurl.com/3a7db9mr
Spotify: https://tinyurl.com/3p39vmxs
Amazon Prime: https://tinyurl.com/ervv49w9
Apple Podcasts: https://tinyurl.com/3atvj5tj
RSS Feed: https://tinyurl.com/csw248tw

Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:
Website: https://aforceforgood.biz/
Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/
1-Day Growth Plan: https://aforceforgood.biz/free-plan/
FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/
The Book: https://aforceforgood.biz/book/
Growth Accelerator: https://aforceforgood.biz/accelerator/

Design an Irresistible 17 Step Customer Journey

YouTube Video UExnZk9ObzhpdkEwMlIxanFoYnpYNkVNSUx5Z0FRVXVweC4yQUE2Q0JEMTk4NTM3RTZC

Design an Irresistible 17 Step Customer Journey

Defining your Shared Avatar

YouTube Video UExnZk9ObzhpdkEwMlIxanFoYnpYNkVNSUx5Z0FRVXVweC5DQ0MyQ0Y4Mzg0M0VGOEYw

Defining your Shared Avatar

Welcome to this lively discussion on the pivotal elements of pricing strategy and break-even points, two foundational pillars that serve to underpin the very architecture of a flourishing business.

As we embark on this exploration, we shall dissect the intricate relationship between price-setting, profitability, and operational sustainability, illuminating how these factors collectively influence your enterprise's trajectory.

Engaging with this discourse not only empowers us to elucidate our own pricing models but also galvanizes us to confidently articulate our financial standing to potential investors and stakeholders. Indeed, one must recognize that a judiciously crafted pricing strategy is not merely a number on a spreadsheet but a manifestation of our business acumen and market positioning.

So, fasten your seatbelts as we delve into this captivating realm, where clarity and confidence in financial strategies can transform mere survival into a thriving future!

Takeaways:
▶ The episode emphasizes the criticality of having a well-defined pricing strategy, which directly influences the profitability and sustainability of a business.
▶ Understanding your break-even point is essential for managing operational costs and ensuring that your business generates profit beyond mere survival.
▶ A thoughtful pricing strategy involves balancing profitability, market share, and customer satisfaction to achieve optimal pricing for products and services.
▶ Implementing a habit of regularly reviewing pricing strategies and break-even analyses is crucial for maintaining financial health and facilitating business growth.

Chapters:
00:27 Understanding Pricing Strategies
08:06 Understanding Pricing Strategy and Break Even Analysis
11:35 Understanding Break Even and Growth Strategy
20:54 Calculating Operating Expenses and Break Even Analysis
29:55 Assessing Pricing Strategies and Profitability
35:11 Strategies for Achieving Break Even and Profitability

Burning Questions Answered:
1. What exactly is my Break-Even Point, and how do I calculate it?
2. How do I know if my pricing strategy is hurting or helping my growth?
3. Which of my products/services are worth scaling—and which to drop?
4. How do I involve my team in building a pricing strategy that works?

This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

**These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

*** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****

Follow the Force for Good Business show to install the unique system of perpetual growth into your company.
YouTube: https://tinyurl.com/3a7db9mr
Spotify: https://tinyurl.com/3p39vmxs
Amazon Prime: https://tinyurl.com/ervv49w9
Apple Podcasts: https://tinyurl.com/3atvj5tj
RSS Feed: https://tinyurl.com/csw248tw

Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:
Website: https://aforceforgood.biz/
Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/
1-Day Growth Plan: https://aforceforgood.biz/free-plan/
FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/
The Book: https://aforceforgood.biz/book/
Growth Accelerator: https://aforceforgood.biz/accelerator/

Pricing Strategy & Break Even Point

YouTube Video UExnZk9ObzhpdkEwMlIxanFoYnpYNkVNSUx5Z0FRVXVweC43MTI1NDIwOTMwQjIxMzNG

Pricing Strategy & Break Even Point

Today, we embark on an enlightening discourse centered on the quintessential theme of profit—a topic that serves as the lifeblood of any enterprise. As we delve into the intricacies of what generates profit, we shall explore not merely the figures that populate our balance sheets, but also the profound connection between profitability and our overarching purpose in business.

Drawing from personal anecdotes, including the challenges faced during the merger of Allume with Altcoin, I invite you to reflect on the sacrifices made in pursuit of sustainable growth, serving not just shareholders but the wider community as well.

Through this masterclass, we shall dissect the data-driven methodologies that illuminate which products and services are truly propelling our profitability, allowing us to align our efforts with customer demand and financial returns.

Join me as we unravel the layers of profit generation, transforming it from a mere metric into a robust tool for fostering meaningful impact and enduring success in our ventures.

Takeaways:
▶ In entrepreneurship, profit emerges as the lifeblood that sustains the organization, fostering both prosperity for stakeholders and the capacity to fulfill the company’s purpose.
▶ The enlightening journey of understanding profit necessitates a meticulous analysis of customer demand juxtaposed with financial returns to cultivate sustainable growth.
▶ By leveraging data-driven insights, founders can illuminate which products and services yield the highest profit margins, thus strategically focusing their resources for maximum impact.
▶ A holistic approach to profit not only empowers businesses to refine their offerings but also facilitates a culture of transparency and collaboration among team members to foster a unified vision.

Chapters:
00:24 Introduction to Profit Mastery
00:58 The Emotional Journey of Leadership Decisions
12:25 Understanding Profit: A Deep Dive into Financial Metrics
18:21 Understanding Profit Generation
20:27 Understanding Profitability: Key Insights for Founders
28:28 Introduction to Gross Margin Analysis
32:24 Analyzing Sales and Revenue Data
36:50 Identifying Profit Drivers and Strategic Focus
42:19 Understanding Profitability and Growth Actions

Burning Questions Answered:
1.How do I know which of my products are actually profitable?
2.What’s the difference between gross margin and gross profit—and why does it matter?
3.Why does high revenue not always mean high profit?
4.Which offers should I drop, and which deserve more investment?
5.How do I align my team around the right products to scale?

This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

**These tools are free this week at https://aforceforgood.biz/weekly-tool/ **
*** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***
****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****

Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

YouTube: https://tinyurl.com/3a7db9mr
Spotify: https://tinyurl.com/3p39vmxs
Amazon Prime: https://tinyurl.com/ervv49w9
Apple Podcasts: https://tinyurl.com/3atvj5tj
RSS Feed: https://tinyurl.com/csw248tw

Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:
Website: https://aforceforgood.biz/
Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/
1-Day Growth Plan: https://aforceforgood.biz/free-plan/
FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/
The Book: https://aforceforgood.biz/book/
Growth Accelerator: https://aforceforgood.biz/accelerator/

What Generates Profit

YouTube Video UExnZk9ObzhpdkEwMlIxanFoYnpYNkVNSUx5Z0FRVXVweC5DNzE1RjZEMUZCMjA0RDBB

What Generates Profit

Today, we delve into the pivotal theme of simplifying, aligning, and accelerating the articulation of our value proposition, a crucial element for any enterprise aspiring to flourish in a competitive landscape.

It is imperative for teams to present a unified narrative regarding their offerings; otherwise, confusion may ensue, leading to customer hesitation despite the inherent value of the products or services at hand.

Throughout this episode, we shall explore the profound impact of a clearly defined offer statement on various facets of business operations, including team coherence, customer comprehension, and overall growth.

We will also introduce the "What You Offer Developer," a proprietary tool designed to guide you meticulously through the process of articulating your value in succinct, customer-centric language.

Join us as we embark on this enlightening journey, where clarity not only enhances understanding but also transforms potential into tangible success!

Takeaways:
▶ A well-defined offer serves as the cornerstone for business clarity and customer understanding, as it delineates the value proposition succinctly.
▶ When all team members articulate the offer uniformly, it catalyzes momentum and expedites customer decision-making processes significantly.
▶ The 'What You Offer Developer' tool empowers organizations to articulate their offerings with precision and eliminate unnecessary jargon that confuses customers.
▶ A clear and concise offer not only enhances market differentiation but also fosters a cohesive internal culture focused on shared goals.

Chapters:
00:21 Understanding Value Proposition
09:26 Defining Your Offer: The What You Offer Developer
14:51 Transition to Marketing Strategies
23:07 Customer Support and Retention Strategies
38:05 Transitioning to Technology in Customer Experience
40:31 Enhancing Customer Success Strategies

Burning Questions Answered:
1.Why do even great offers fail to convert?
2.What’s the difference between what you sell and what you offer?
3.How do you describe your company in a way customers instantly get?
4.How does internal misalignment around your offer hurt growth?
5.Why do teams struggle to articulate the business in the same words?

Closing Thoughts:
Clarity is your growth unlock.
When your whole team can describe your business the same way, magic happens. Sales accelerate. Marketing gets sharper. Your customers say yes faster.
Don’t let confusion hold your company back.
This week’s masterclass will help you define “What You Offer” in a way that’s clear, specific, and scalable—using a simple but powerful tool: the What You Offer Developer™.
📥 Download it now: aforceforgood.biz/weekly-tool
Free through June 15th.

This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.
**These tools are free this week at https://aforceforgood.biz/weekly-tool/ **
*** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***
****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****

Follow the Force for Good Business show to install the unique system of perpetual growth into your company.
YouTube: https://tinyurl.com/3a7db9mr
Spotify: https://tinyurl.com/3p39vmxs
Amazon Prime: https://tinyurl.com/ervv49w9
Apple Podcasts: https://tinyurl.com/3atvj5tj
RSS Feed: https://tinyurl.com/csw248tw

Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:
Website: https://aforceforgood.biz/
Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/
1-Day Growth Plan: https://aforceforgood.biz/free-plan/
FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/
The Book: https://aforceforgood.biz/book/
Growth Accelerator: https://aforceforgood.biz/accelerator/

YouTube Video UExnZk9ObzhpdkEwMlIxanFoYnpYNkVNSUx5Z0FRVXVweC45NzUwQkI1M0UxNThBMkU0

What You Offer

Market Positioning

YouTube Video UExnZk9ObzhpdkEwMlIxanFoYnpYNkVNSUx5Z0FRVXVweC4zRjM0MkVCRTg0MkYyQTM0

Market Positioning

Core Competitors

YouTube Video UExnZk9ObzhpdkEwMlIxanFoYnpYNkVNSUx5Z0FRVXVweC5GM0Q3M0MzMzY5NTJFNTdE

Core Competitors

Buying Triggers Mapper

YouTube Video UExnZk9ObzhpdkEwMlIxanFoYnpYNkVNSUx5Z0FRVXVweC4yMDhBMkNBNjRDMjQxQTg1

Buying Triggers Mapper

Episode description:
In this episode we focus on the creation of a transformation map that serves as a visual representation of the desired changes one wishes to manifest, whether on a personal or professional frontier. We explore the significance of establishing a 12-month breakthrough goal, which not only illuminates the path towards achieving one's aspirations but also fosters a deeper understanding of the underlying motivations and emotions associated with these goals.

Chapters:
00:11 Setting Breakthrough Goals
00:53 Understanding the Transformation Map
08:01 Understanding the Journey: From Current Situation to Desired Outcome
11:50 Overcoming Limiting Beliefs
13:35 Overcoming Fears and Resistance
16:17 Embracing Growth and Change

Takeaways:
◾ The transformation map serves as a visual representation of the desired changes we aspire to achieve, encapsulating both the current state and the envisioned future.
◾ It is imperative to identify a 12-month breakthrough goal that is specific, measurable, achievable, relevant, and time-bound, which will propel us forward in our endeavors.
◾ Understanding the gap between our present situation and our desired outcomes allows us to navigate the journey of transformation with clarity and purpose.
◾ By embracing and acknowledging the feelings associated with our current situation, we can cultivate a mindset that transforms challenges into opportunities for growth and development.
◾ Recognizing the hamster wheel of our existing business processes empowers us to honor our current achievements while simultaneously seeking avenues for innovation and improvement.
◾ Engaging in reflective practices concerning our goals and the underlying emotions they evoke can illuminate the path toward fulfilling our aspirations and enhancing our self-worth.

This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. This week's episode features these tools:
◾ 4-Page Growth Plan(TM)
◾ FFG Stage Assessment
◾ FFG Growth Readiness Assessment
◾ FFG Traction Assessment

**These tools are free this week at https://aforceforgood.biz/weekly-tool/ **
** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/**
***Have questions on how to use the 4-Page Growth Plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoo... ***

Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

YouTube: https://tinyurl.com/3a7db9mr
Spotify: https://tinyurl.com/3p39vmxs
Amazon Prime: https://tinyurl.com/ervv49w9
Apple Podcasts: https://tinyurl.com/3atvj5tj
RSS Feed: https://tinyurl.com/csw248tw

Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:
Website: https://aforceforgood.biz/
Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/
1-Day Growth Plan: https://aforceforgood.biz/free-plan/
FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/
The Book: https://aforceforgood.biz/book/
Growth Accelerator: https://aforceforgood.biz/accelerator/

Transformational Map The Hidden Reason Your Company isn't Growing

YouTube Video UExnZk9ObzhpdkEwMlIxanFoYnpYNkVNSUx5Z0FRVXVweC5ENDU4Q0M4RDExNzM1Mjcy

Transformational Map The Hidden Reason Your Company isn't Growing

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What Generates Profit

Today, we embark on an enlightening discourse centered on the quintessential theme of profit—a topic that serves as the lifeblood of any enterprise. As we delve into the intricacies of what generates profit, we shall explore not merely the figures that populate our balance sheets, but also the profound connection between profitability and our overarching...

Listen to this episode

What You Offer

Today, we delve into the pivotal theme of simplifying, aligning, and accelerating the articulation of our value proposition, a crucial element for any enterprise aspiring to flourish in a competitive landscape. It is imperative for teams to present a unified narrative regarding their offerings; otherwise, confusion may ensue, leading to customer hesitation despite the inherent...

Listen to this episode

Market Positioning

Positioning for power and profit encompasses our discussion today, as we delve into the intricacies of the Market Positioning Analyzer. This invaluable tool serves as a beacon for businesses seeking to carve out a distinctive niche in a crowded marketplace, enabling them to communicate their unique value propositions with clarity and conviction. Have you ever...

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Core Competitors

In this enlightening session, we delve into the transformative power of the Competitive Analysis Framework, a strategic tool designed to illuminate the distinctive space your company can occupy in the market. We grapple with the pressing question: what if your ideal client visits your website and fails to recognize your unparalleled offerings amidst a cacophony...

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Buying Triggers Mapper

In this episode, we delve into the profound concept of buying triggers, those pivotal internal and external cues that propel customers toward making a purchase. Understanding these triggers is paramount for any business seeking to enhance its connection with clientele, as they determine the moments when customers are most receptive to receiving offers. Throughout our...

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Macro Trends Explorer

Today, we delve into the pivotal concept of macro trends and their critical interplay with the growth of your business. Understanding these overarching patterns is not merely an intellectual exercise; it is essential for founders seeking to align their enterprises with the shifting landscape of consumer needs and market dynamics. Are you truly cognizant of...

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Size Your Market Maker Masterclass

In this enlightening masterclass, we discuss the imperative of comprehending the dimensions of your market—specifically, the Total Available Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM). This training breaks down how navigating the vast waters of entrepreneurship without a clear “map” can lead to inefficiencies and missed opportunities, akin to sailing without...

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WHO+WHAT Builder

Aligning your team with a crystal-clear understanding of your customer is paramount for accelerating success, and in today’s episode, we delve into the transformative power of the Who What Builder tool. We explore the critical distinction between the problems your customers genuinely face and those you merely presume they encounter, prompting you to reflect on...

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Authentic Customer Avatar

Today’s masterclass centers around the pivotal notion of the Authentic Customer Avatar, a concept designed to enhance the connection between your enterprise and its rightful clientele. We embark on a journey to explore the intricacies of aligning your marketing and sales approaches with an authentic voice, thereby rekindling the warmth of genuine engagement that often...

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Crafting Your 10-Year Impact Goal

In today’s masterclass, we embark on an enlightening session into the realm of impactful business strategy, as we delve into the intricacies of establishing a 10-year impact goal. This pivotal concept serves as your company’s guiding North Star, illuminating the path toward not only substantial growth but also meaningful societal contributions. Imagine crafting a vivid...

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