Are You Ready to GROW?

Are you ready to grow your business, your team, and yourself? 

Force for Good Business Show

Business is a powerful force for change, and with visionary women founders at the helm, it can lead in both impact and profit.

The Force for Good Business Show challenges outdated, fear-based business models, offering a new path tailored for women leaders who are shaping meaningful, high-growth enterprises.

Each week, join host Coco Sellman—a serial entrepreneur, impact investor, and founder of the Force for Good System—as she provides you with tools and strategies to reclaim your time, unlock exponential growth, and build a business that thrives without your constant oversight. Coco has guided over 500 founders through breakthrough growth, leveraging a proven toolkit that helped her build successful companies over a 25-year career.

If you’re a visionary woman founder aiming to cross the milestones of $1M, $3M, $10M ARR and beyond, this show is for you. Join the Force for Good Business Movement and discover how to lead with impact and scale your business to new heights.  

Each episode will introduce you to one of the time-tested tools of the Force for Business Good System.  Each tool is designed to create immediate breakthroughs in growth.  Used together, you will systematically build a growth flywheel to propel impact, scale, and profit.  The Force for Good ToolKit is part of the book written by Coco Sellman.

 

Today, we embark on an enlightening discourse centered on the quintessential theme of profit—a topic that serves as the lifeblood of any enterprise. As we delve into the intricacies of what generates profit, we shall explore not merely the figures that populate our balance sheets, but also the profound connection between profitability and our overarching...
Today, we delve into the pivotal theme of simplifying, aligning, and accelerating the articulation of our value proposition, a crucial element for any enterprise aspiring to flourish in a competitive landscape. It is imperative for teams to present a unified narrative regarding their offerings; otherwise, confusion may ensue, leading to customer hesitation despite the inherent...
Positioning for power and profit encompasses our discussion today, as we delve into the intricacies of the Market Positioning Analyzer. This invaluable tool serves as a beacon for businesses seeking to carve out a distinctive niche in a crowded marketplace, enabling them to communicate their unique value propositions with clarity and conviction. Have you ever...
In this enlightening session, we delve into the transformative power of the Competitive Analysis Framework, a strategic tool designed to illuminate the distinctive space your company can occupy in the market. We grapple with the pressing question: what if your ideal client visits your website and fails to recognize your unparalleled offerings amidst a cacophony...
In this episode, we delve into the profound concept of buying triggers, those pivotal internal and external cues that propel customers toward making a purchase. Understanding these triggers is paramount for any business seeking to enhance its connection with clientele, as they determine the moments when customers are most receptive to receiving offers. Throughout our...
Today, we delve into the pivotal concept of macro trends and their critical interplay with the growth of your business. Understanding these overarching patterns is not merely an intellectual exercise; it is essential for founders seeking to align their enterprises with the shifting landscape of consumer needs and market dynamics. Are you truly cognizant of...
In this enlightening masterclass, we discuss the imperative of comprehending the dimensions of your market—specifically, the Total Available Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM). This training breaks down how navigating the vast waters of entrepreneurship without a clear “map” can lead to inefficiencies and missed opportunities, akin to sailing without...
Aligning your team with a crystal-clear understanding of your customer is paramount for accelerating success, and in today’s episode, we delve into the transformative power of the Who What Builder tool. We explore the critical distinction between the problems your customers genuinely face and those you merely presume they encounter, prompting you to reflect on...
Today’s masterclass centers around the pivotal notion of the Authentic Customer Avatar, a concept designed to enhance the connection between your enterprise and its rightful clientele. We embark on a journey to explore the intricacies of aligning your marketing and sales approaches with an authentic voice, thereby rekindling the warmth of genuine engagement that often...
In today’s masterclass, we embark on an enlightening session into the realm of impactful business strategy, as we delve into the intricacies of establishing a 10-year impact goal. This pivotal concept serves as your company’s guiding North Star, illuminating the path toward not only substantial growth but also meaningful societal contributions. Imagine crafting a vivid...