The Book

A Force for Good


Coming 2024. Pre-order your copy today and receive The Essential Force for Good Toolkit to get you started on your journey.


Purpose-Led Women Founders are a Force for Good.

A Force for Good is a roadmap for visionary women founders guiding them to accelerate impact, scale and profit.

The Force for Good System is an elevated model for leading and growing high-impact, high-growth companies.

The book guides the reader step-by-step in building systems and rituals that perpetuate company growth. Founders and teams led by purpose and vision, implement the proven system that attracts more customer, builds more traction, and unlocks the puzzle of growth.

Created by Coco Sellman, 5x Founder, Impact Investor, Coco curated the FFG System over 25 years as an entrepreneur, consultant to founders, and as a board member.  The Book offers proven path for growing visionary companies.    

The 100+ Force for Good Tools and Rituals provide a path to bring out the brilliance of everyone on the team to align their highest and best work on the company purpose, vision, and impact. 

The Book provides a step-by-step path to unlock the puzzle of business growth.  Each chapter offers tools you can use alone or with your team to accelerate progress.


1 – Know Your Inception Story

2 – Know Your Purpose (WHY your Company Exists)

3 – Know Your Vision (WHERE Your Company is Headed)

4 – Know Your 10-Year Impact Goal

5 – Your Core Values (HOW You Do Everything)


6 – Your Service Avatar

7 – Your Authentic Customer Personna

8 – Purpose-Led Solutions

9 – Your Chosen Area of Greatness

10 – Craft Your Customer Experience

11 – Build a Customer Enrollment Funnel


12 – Your Personal Definition of Thriving

13 – The 4-Page Growth Paln

14 – Six Critical Reports

15 – Key Metrics Dashboard

16 – The Customized Business Assessment

17 – The FFG Focused SWOT (TM)

 18 – Strategy & Milestones

19 – 12-Month Breakthrough Plan

20 – Pro Forma Budget & Forecast

21 – Implement the FFG Quick-Start System


22 – Be Wise

23 – Be Transformational

24 – Be of Highest & Best Use

The book comes packed with more than 100 tools to help you and your company grow.

Pre-order the Force for Good Book, and receive immediate access to the Force for Good Toolkit along with the other bonuses below.  

Pre-order today and receive a selection of bonus materials to get you started on the journey.

When You Pre-Order Your Copies, You’ll Receive These Exclusive Bonuses

  1. The Full Force for Good Toolkit ($10,000 value) – 75+ downloadable, easy-to-use, self-service tools you can use collectively or individually to grow your business.  Valued at over $10K, it is the entire System that has been built, refined, and continuously improved for over 20 years.
  2. The 52 Week eCourse ($599 value) – this course will be emailed to you weekly, featuring one of the FFG Tools.  They are presented in the perfect order for you to build a profitable, scalable business that leads in both impact and profit.  One small step at a time.  Check your email now to make sure you received the first message.  It might be stuck in your spam folder, if it is not in your inbox.  It will be coming from
  3. Quick-Start Implementation Guide ($299 value), which will guide you to implement the system, and show you how to use the Force for Good Tools, in just 7-Days.
  4. Seven Rituals of Innovation Handbook ($199), which is the step-by-step recipe for the daily, weekly, monthly, quarterly, and annual meetings that foster breakthrough growth.
  5. Your $250 discount on the 12-Week Virtual Business Accelerator launching in January, 2024.  Simply use the coupon code “BOOKLAUNCH” when checking out to receive the discount.
  6. Entry into our upcoming Book Launch Raffle where we will be giving away all sorts of prizes, including a free spot to an upcoming Business Accelerator, free Strategy Sessions, free copies of the FFG book for up to 20 people on your entire team, along with several other valuable offerings.