The Force for Good System
The Force for Good System is an elevated model of leading companies and organizations in building both positive impact and sustainable prosperity.
What Is the Force for Good System?
The Force for Good System helps founders and leaders align and accelerate impact, scale and profit.
FFG Founders are leaders of purpose-led businesses and organizations who long to grow dramatically in order to fulfill the purpose and impact they champion. The system applies to companies whether they are:
- Service- or product-based
- Retail or virtual
- Business to business or business to consumer
- For profit or nonprofit
What unifies organizations that benefit most from our system is that they have a unique purpose and vision that drives their success.
Who Do We Serve?
How Can the Force for Good System Help You?
We help women founders install an elevated model of leading and growing their already successful companies from $1M to $3M, $10M, $20M and beyond. With scale comes impact and influence to make the world better.
The System empowers companies at any stage to experience the next level of breakthrough results. Exactly how the Force for Good system is implemented depends on which of the 4 stages your business is in—Existence, Survival, Scaling or Impact.
To learn more and identify which stage your business is in, click the plus icon on each stage.
Existence
This is the startup stage.
The time when there is an idea
formulating and starting to get off the ground.
The Force for Good System empowers startups to clarify priorities, establish key systems, and create early traction. This sets the stage for attracting top talent and investors, helping your company take off.
Starting a business is often harder than expected. Here’s how we help:
- Clarifying Your Vision: Define what’s most important and set the foundation for success.
- Establishing Key Systems: Implement essential systems early on to create traction and achieve quick wins.
- Attracting Talent and Investors: Build a compelling story to draw in key team members and investors.
We understand the common challenges:
- Navigating the Unknowns: Figuring out services, products, pricing, and delivery from scratch.
- Launching Products: Overcoming the initial challenges, mistakes, and disappointments of new product launches.
- Building Systems: Creating processes for customer service, product creation, and financial management.
- Wearing Many Hats: Managing stress while leading a small, inexperienced team with limited resources.
- Marketing Realities: Adjusting expectations and pivoting when initial marketing efforts fall short.
- Financial Planning: Understanding the true costs and exploring funding options for your pre-seed business.
The Force for Good System guides you through these hurdles, helping you get on track to building a high-impact, high-growth company that brings freedom, meaning, and prosperity.
Survival
At this point, the company has customers,
but it is not generating consistent profits.
The large majority of all companies get stuck at this stage.
Most fold and disappear, while others continue on for years,
always under-resourced and barely able to pay the founder.
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- Scaling for Survival: Attract more customers and generate enough revenue to invest in growth and pay yourself consistently and prosperously.
- Breaking Growth Plateaus: Overcome stalled customer acquisition and growth by implementing strategies that work for a larger company.
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he Force for Good System is a transformative resource for companies stuck in the survival stage. It provides a straightforward way to align every team member with key activities that drive meaningful results. The System unlocks the brilliance in every person and resource, enabling you to creatively solve the puzzles of scaling, serving, and delivering transformative impact.
Here’s how we help:
- Mastering Marketing and Sales: Develop effective strategies to bring in more business, even with a limited budget and team.
- Enhancing Customer Service: Add necessary hands to improve customer care, product quality, and marketing efforts.
- Building Robust Systems: Establish efficient operations to reduce frustration for both customers and employees.
- Managing Cash Flow: Navigate the stress of making payroll, buying supplies, and covering rent with better financial planning.
- Attracting Funding: Explore funding opportunities to provide the cushion needed for growth.
- Reclaiming Freedom: Enable founders to take vacations without constant interruptions and reduce their role as the bottleneck.
- Empowering Teams: Prepare your team to lead independently, alleviating the burden of being the primary decision-maker.
- Reinvigorating Purpose: Help founders rediscover their passion and purpose, which in turn helps their company soar.
The Force for Good System helps you move beyond survival, setting the stage for sustainable growth and long-term success. With our system in place, the dream of a self-managing business becomes a reality, allowing you to reclaim your freedom and lead with renewed purpose.
Scaling
This is the stage when a business is
finally generating consistent and growing profits.
Scaling profits are intentionally reinvested back into the business to help it grow.
Only 5% of all businesses ever reach this stage.
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Reaching the scaling stage is a significant milestone. At this stage, your business is generating consistent and growing profits, enabling you to reinvest thoughtfully to fuel further growth.
Here’s how we help you scale:
- Innovate and Expand: Improve and expand your products and services to deliver remarkable results for your customers, driving scalable growth through strategic marketing investments.
- Build a Strong Leadership Team: Add best-in-class leaders and experts, reducing the founder’s need to wear multiple hats. This allows the team to harness their collective brilliance and create exponential growth.
- Implement Efficient Systems: Enhance efficiencies, remove obstacles, improve collaboration, elevate customer experience, and centralize data for continuous performance improvement.
- Foster a Purpose-Driven Culture: Create an environment where everyone is excited about the company’s purpose and vision, understands their role, and brings their best ideas and creativity to work.
- Empower the Founder: Free the founder from day-to-day decisions, allowing her to concentrate on big-picture thinking and strategic growth. She can now afford the world-class talent needed to grow a sustainable, high-impact business.
- Achieve Breakthrough Progress: Drive massive breakthroughs each year, resulting in successive, dramatic progress in scale, impact, performance, and profit.
- Ensure Financial Health and Attractiveness: Maintain financial health by paying employees well, allowing the founder to draw a salary and distributions, and making the company attractive to potential investors and/or buyers, offering a multiple growth and exit opportunities.
- Move Towards Self-Management: Guide the business towards becoming self-managing, where the founder can choose her role or even step away from the day-to-day operations if she chooses.
The Force for Good System helps you navigate the complexities of scaling, ensuring sustainable growth and long-term success. No longer overwhelmed and overworked, you’ll have a strong leadership team in place, enabling you to build a transcendent, lasting business.
Impact
Here is where the company has achieved its first 10-year impact and prosperity goals!
Your company has the scale and profits in place
to be delivering its purpose and values every day.
Welcome to the Impact Stage—where your company has achieved its initial 10-year impact and prosperity goals, and you experience the ultimate rewards of your hard work!
Here’s what you can expect:
- Purpose and Profit Aligned: Your company now has the scale and profits to deliver on its purpose and values every day. Profits are directed towards future breakthroughs, the next 10-year impact goal, and sharing with the team and shareholders.
- Ambassadors of Success: Customers and team members alike are enthusiastic ambassadors, their lives enriched by the company’s purpose, values, culture, and solutions.
- Vision Actualized: Your initial vision has been fully realized, paving the way for the next level of growth and impact.
- Financial Freedom and Prosperity: You and your investors receive regular, healthy distributions, giving you the freedom to fund the continued evolution and betterment of the organization. You have the resources to live a delicious lifestyle, give generously to causes you care about, and invest in the future of your business and other ventures you believe in.
- Powerful and Positive Impact: Your business makes a powerful and positive impact on employees, customers, the community, and the industry.
- Self-Managing Business: The company is now self-managing, allowing you to choose your role without pressure. You are empowered to be involved in only the ways you choose.
- Time for Personal Fulfillment: You have time to devote to family, travel, and personal wellness. Your legacy is secure, and you can enjoy the fruits of your labor.
- Attractive Asset: Your company is now a highly valuable asset, attracting interest from potential buyers eager to invest and partner. You regularly receive calls from interested parties who recognize the worth and potential of your business. You get to choose from a plethora of opportunities on how you want to proceed each day.
The Impact Stage is where your dreams become reality. Your company not only thrives but also makes a significant, lasting impact on the world. With the Force for Good System, you’ve built a business that stands as a testament to your vision, leadership, and dedication.
How Does the Force for Good System Work?
The Force for Good System empowers everyone in the organization to bring their brilliance, innovation, and action to work on behalf of the business by ensuring that every team member knows the core essentials of the business:
Know
Your Purpose
Know
Who You Serve
Know
Your Impact Plan
Know
Your Highest & Best Use
How Was the
Force for Good System Built?
Coco Sellman, our founder, began creating this system in 2003 when she launched her third company, WorldChangingBusiness. That program was further codified and developed into the Force for Good System; since then Coco has trained hundreds of business owners to use these methods, while also using them in her own entrepreneurial journey over the last 25 years.
The system will continue to evolve and grow. It is presented here for you to utilize and share with anyone you feel might find value.
Get Started!
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Take the Growth Readiness Assessment
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Get the Force For Good Book
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Sign-Up for the Free 1-Day Growth Plan
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