“Make It, Don’t Fake It.” by Sabrina Horn

Just done reading Make It, Don’t Fake It: Leading with Authenticity for Real Business Success by Sabrina Horn, and it’s a must-read for any woman entrepreneur striving for sustainable growth. In a world where “faking it till you make it” is often glorified, Horn, an award-winning CEO and PR expert, provides a refreshing and essential guide to authentic leadership.

Horn addresses the real challenges of self-doubt and pressure that leaders face, contrasting the fleeting success of figures like Elizabeth Holmes and Billy McFarland with the solid foundation needed for true, lasting success. With insights from her own experiences running a PR firm in Silicon Valley and advising top executives, Horn offers practical, reality-based strategies to help you build and maintain business integrity.

This book is a treasure trove of actionable advice, guiding you on how to make sound decisions, manage risks, overcome setbacks, and foster a company culture that supports long-term growth. Make It, Don’t Fake It resonates deeply with our brand’s mission to empower women leaders with wisdom and authenticity.

If you’re ready to lead with purpose and integrity, and build a business that stands the test of time, this book is your roadmap.

Grab your copy here.

Since 1998, Coco has been on a mission to align business purpose with profit. As a serial entrepreneur and a consultant to founders, Coco has built five companies and supported hundreds of businesses. She is the Founder of Allume Home Care, Co-Owner and board member of All Pointe HomeCare, and creator of A Force for Good. Coco currently serves as the Chair of the Connecticut Association for Healthcare at Home, Chair of the Strategic Planning Committee for WorldWide Orphans, Trustee of the Oliver Wolcott Library, and on the Campaign Committee of Kimball Union Academy.

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