Sara Vetter: What If You Already Have Enough?

Welcome to the Wisdom of Women Show.

We are dedicated to amplifying the voice of women in business.

A new model of leadership is emerging and we are here to amplify the voices of women leading the way.

I am your host, Coco Salman, five time founder, impact investor and creator of the Force for Good system.

Thank you for joining us today as we illuminate the path to unlocking opportunities for prosperity for women led enterprises by by amplifying the voice and wisdom of women today, we have an embodied transformation goddess in our midst.

Sarah Vetter is the CEO of the Soul of Money Institute and a transformational leader working at the intersection of money, purpose and embodied feminine leadership.

Having spent more than a decade in close partnership with author and global activist Lynne Twist to expand the Institute's reach while bringing her own distinct voice to the evolution of this work.

A master fundraiser and relationship builder, Sarah has raised millions of dollars in service of regenerative and humanitarian initiatives, most notably the Pachamama alliance.

And she has led or joined more than 50 immersive journeys into the Amazon rainforest in partnership with indigenous leaders to protect one of the most vital ecosystems on Earth.

Her leadership has reached the global stage through the Noble Women's Initiative and collaborations alongside Nobel Peace laureates including Laia Gabowe, Jody Williams, May Reid McGuire and Sharon Ebadi, supporting movements for peace, Justin and women's leadership.

What defines Sarah's work today is her devotion to embodied transformation.

And we're going to unpack what that is.

And the co creator of experiences like the embodied woman.

She guides accomplished women beyond performance and striving in depression, sufficiency and innate leadership.

Welcome.

Wow, that bio sounds great.

Oh, it's so great.

And even better is you, my friend.

I'm so happy to be with you.

It's been such a long time since we've sat together.

I know.

You're so awesome.

I'm so grateful.

Tell us Sarah.

A book written by women that has significantly influenced your life.

Okay, well, I've just pulled this out.

Julia Cameron, Prayers to the Great Creator.

And it's a beautiful book of prayers and thoughts and teachings and when I do coaching calls, I just open it up and then I read this beautiful quote and every single one is so inspiring.

I love my total go to book.

We don't know this book, Sarah.

I love Julia Cameron, but I have not read it.

Sounds like one you really sort of journey, right?

Prayers to the great.

I journey in it.

I have so many turned pages.

It's the best.

Really works for me in the work I Do, particularly with women.

That's wonderful.

Okay, so, Sarah, we want to know the heart and soul of you.

What are three moments of your life that really have shaped who you are?

Wow.

Well, of course, having three children.

Three that are now 33, 32, 29, and I'm gonna be a grandma for the first time in November.

My daughter Charlotte's having a baby.

So that's way up there.

So clearly that's a pivotal moment.

And actually my divorce is a pivotal moment.

Cause that was a place where I really hit the bottom of the bottom with depression.

And the kids were young and it really rocked my world.

From a place of affluence, a place of like everything about image, everything about exterior, and it just like crumbled.

It was something I didn't want.

It was heartbreaking.

And that's also the moment where my life turned around, where I did the work, where I dug in, where I looked internally.

So like, the divorce, as heartbreaking as it was, was also a very pivotal time and moment in my life.

So that's the second one.

And the third one, I think is meeting Lynne Twist, who is one of the most remarkable 81 year old global activists.

Like, she wrote a book called the Soul of Money, living a committed life, started the Soul of Money, and then also founded the Pachamama Alliance.

So those are the two organizations I'm deeply devoted to and has both of those organizations in my work with.

All of that has changed my life.

I love that I've known you now for the.

We met each other through Mama Gina, Regina Thomas Sowers.

We did one of her deep programs together and got to know each other.

And I love that you've been doing all of this embodied work along with the work that Lynn Twist has done.

I like know that you have created your own body of work.

Yeah, right.

Want to talk a little bit about that?

Sure.

Well, it's like combining the teachings and my deep partnership with Lynn and then being completely cracked open in the work with Regina, Mama Gina really changed my life in a profound way.

And I thought, gosh, this whole embodiment work that I've done with Regina, really cracking open, like what makes me alive, what makes me vibrate, what makes me beautiful woman inside as well as outside.

Like, what was the piece missing?

And it was that vibrancy, it was that aliveness, it was that sensuality.

The piece had just gone dormant.

It just kind of disappeared.

So diving super deep into the work with Regina really opened up a space of.

I want to bring this into the profound Work I'm doing with soul money, all screwed up.

Relationship with money.

Like women of great resources still not feeling like they're enough.

And in the work with Regina, I felt enough in a different way.

So I thought, how do I combine those?

So we created a course working with my friend Stephanie Redleonner, also really involved with Regina.

And so she and I partnered up, we started working together, and they were like, God.

Let's do an intimate retreat for women.

We call it embodied women.

It's like looking at your body story.

We look at our life story, but when do we look at our body story?

We all have a body story that is our life story that really has us either shut down, open up, not feel enough.

Combining that with your relationship with money, it's like, money, body.

Those are like two key things that people struggle with.

Not ever feel like they have enough.

And then in your body, not ever feeling like it's enough or you're enough or your body's enough, or not being at peace and at home with your body.

This is our third retreat coming up.

It's 12 women.

It's very intimate, very personal.

And Lynn does it with us, although she sits to the side instead of in the center.

It's beautiful.

Taking the teachings and the learnings from Regina and the teachings and the learnings from Lynn, and my own teachings and learnings in life.

And we created this awesome thing called the embodied woman.

And it's so much fun.

I have so much fun doing it.

So I want to hear about it.

Tell us more about who it's for, what the experience is like.

I want to know about it.

It's for women like you, it's for women like me.

It's invitation only because we really need to know the women or get to know them, because it's very intimate.

You reveal yourself, you tell your money, your body story, your life story, and then we work through that.

We get comfortable with our body.

We do exercises, yes, conversation, but ceremony exercises, practices, to really dig deep and kind of change the body story.

Be comfortable with who you are exactly as you are, because it's the body you were given, and it's the body that has fueled your life, literally has gotten you through life to where you are.

So, for example, this last one, we had someone in their 80s, 70s, 60s, 50s.

We had six generations of women, 30s, 40s, 50s, 60s, 70s, 80.

And one was a grandmother who was 88.

And she found us, and she applied and invited her granddaughter, who was 35.

So there was a whole family thing.

We Pushed the edges, but not to the point where you're completely freaked out.

We have you come and dress up and feel great in your body and wear something that you feel really beautiful and sexy.

It's an incredible group of women, and it's held so sacredly and beautifully.

So it's a combination of sharing yourself deeply in a safe, intimate environment and then providing exercises and processes and ways to look at what has been holding you back all these years.

And the results, the transformation afterwards, were like, wow, I didn't even know that was a thing for me.

And I just joined because I like you guys and Sounds interesting.

And then they came out being transformed in all their relationships with their partners, with their friends, in their work life.

And that's what the embodiment work does for me.

It has me show up so powerfully and authentically when I speak, when I'm fundraising, it's like it's not a performance anymore.

It's just in there.

And women don't realize that, you know, think they have to perform or they have to look a certain way or they have to have all these things done to our bodies, in ourselves, so that we can be powerful.

And that's not so.

Men don't do that.

They just, oh, my goodness, I barely get my husband to get his hair cut.

And we don't need that.

We need to find it within ourselves, and then everything else unfolds and works.

Out for our listeners.

It's such a pleasure for me to have Sarah here because I had some pretty big transformational moments doing this embodied work with Regina.

When I worked with Regina, I partnered with you.

You were my coach, pleasure guide.

This work, it's kind of like you say, as a founder, as a mother, as a wife, spouse, as a friend.

I had been doing all of this work to help my business grow, to feel good in my body, to be healthy, meditation, project planning, all the things.

And then I did this sexuality, like woman, pussy, like revolution work.

And it transformed me.

And it was the reason one of when I turned 40, I did mastery with Regina, and I ended up starting Illume.

When I worked with you was when I was merging my company.

Right.

I remember that transition in your life.

It's very painful.

And it was through that embodied work of feeling my own beauty and being in sisterhood and discovering my soul's pleasures and having this other outlet while I was going through so much pain.

And later, that work really helped me to sell my company.

And now I'm getting ready to buy a company.

I'm saying this to my founders who are listening, because there's a deep connection between your body, your creativity, your sexuality, and your ability to build beautiful in all its ways in the world.

Right.

It's so true.

And I think it's the hardest work ever.

I think it's hard because you do your edges like no tomorrow.

I mean, I'm not the degree of the P word, you know, in our work, but that work really informed my work.

Not just in the embodiment world, but in my fundraising, in my relationships, in going to the grocery market.

It's like I just exploded.

For me, and it's something that was already in there, but layer and layer of hardship and things happening in life that just chisels away at that part so that you then have to overperform or you have to over prove yourself, or you have to go about it like you're a fraud when you're not to not truly be intrinsically who you are.

Because I love the thought of thinking it now that I'm going to be a grandma, because now I'm obsessed.

Any baby I see or toddler, think of a toddler, do they care?

They're chewing on their toes and their dirt all over and they're just happy.

Don't have all those things in the way they are, who they are and they're full of joy and light and they're embodied.

We start out embodied and then life chisels away at that.

So it's kind of a thing.

Like it doesn't even matter when you think, God, I want to be embodied.

It doesn't matter.

Like when I said we had 80 year olds and 30 year olds.

It's not an age thing and it's also not a life circumstances thing.

And it's not like you have to have whatever on your resume.

It has like nothing to do with that, but it impacts all of that.

And when I'm away from it is when I notice it.

So I have to then reengage in that work and then come back and it's like working out, you know, it's just a muscle to continue to really own and love and do the things you need to do to own and love your body.

And then things open up.

That's what I found.

So a lot of your work with the soul of money is around sufficiency.

And ship with money.

So it's not an amount.

We're not looking at your spreadsheet and saying here's where you need to save and here's where you're screwing up or here's what you could do, here's what we suggest.

Invest in this.

And it's not that.

It's a ontological thing.

Everyone has a money story, like you have a body story and your money story is embedded in you.

At a very young age, I grew up in moderate wealth, but the wealth was like a forbidden topic.

My mother was the wealth holder.

She came from wealth, inherited wealth from land in California.

And so she held the power.

And she was intense.

She's passed.

I love her dearly.

She was intimidating.

We tippy toed around my mom, we never asked about the money.

My dad worked for her father in the land.

My relationship to money was that you don't talk about it.

You have to somehow get it.

The person who has the money is the one in charge, the one you fear.

I was not relaxed in my own relationship with money.

And then I married a man of great independent wealth.

That was my pattern.

When I met Lynn 17 years ago, she invited me to the Amazon and I'm like, what is this solo money?

I read the book, yellow marking every page.

I felt like the poster child of living where I had enough.

Oh my God, I so had enough.

But I lived in scarcity, that I wasn't enough.

There wasn't enough.

More is better.

That's just the way that it is.

Those are our main principles of the Soul Money.

And I lived that.

And so I had to unpack that and get close to Lynn and be with her and go to the Amazon and do things to really unpack that, which is really what we do at the Soul Money.

We have courses at Soul Money, Beautiful in person courses and online courses, fundraising courses, Soul Money courses.

We do something called Remarkable Women's Journey with Another Intimate Group.

And that's what we do.

We work with women mostly who could be of great wealth, millionaires, billionaires.

Yet they suffer with the not enoughness.

Not enough.

Only about money, but not enough in their relationships.

Not enough.

Being a mother, not enough.

The not enoughness is rampant in the culture.

And it's in the culture, more is better.

Like think of when you order something on Amazon and they give you 15 suggestions of something else you might need.

And how many times have we clicked on that because it wasn't enough to order that one thing.

And that's the society that, that's the culture.

And I'm talking in the affluent world, you know, people that are doing okay.

We work globally with people that it is not enough.

They're struggling every day even to get food.

So it's not that conversation.

This is for people that in the affluent world and if you sat down and talked to anyone, no matter where they are or how they look or how they present, there's a piece of not enoughness in all of us.

So much of the work that you do with Lynn and also now with Stephanie is around transforming that relationship.

Exactly.

Tell us about that.

Not about an amount.

It's not about what body looks like.

Right.

And that's.

I say it is.

It's sort of like one of those, Dorothy, you realize that at the end of the rainbow that, oh, if I have it all, everything I thought I wanted, but I'm still not happy.

Like, oh, I already had it.

It was already inside me.

All I had to do is say, I want to be home.

And here's home.

And home is that.

Can I steal that a Dorothy moment?

I'm doing a talk tonight.

I'm going to steal the Dorothy moment.

But it's like that.

Right.

So how do you do this?

Walk us through an example of a person's story and their challenges and then what that transformation might look like.

Or you could talk about yourself.

However we can understand that what that transformation from a money story to sufficiency and embodied sufficiency looks like.

Yeah, I think in all those things, it's really unpacking.

What's so kind of the first thing you've got to really unpack.

What's so for you so you have a place to start.

Right.

And where it is that you're feeling in scarcity and where it is that you want.

So it's a lot of unpacking, it's a lot of intimate conversations, it's a lot of different processes to unpack.

And then it's really understanding that more isn't better and that do have enough and the principle of sufficiency, that if you are constantly going for more, more, more, more, it's a never ending place to be.

That when you really get that you are enough exactly as you are.

That sounds so simple.

But that's the processes we bring.

Again, mostly women, but people through understanding their sufficiency in all areas of their life.

And that's also through appreciation and gratitude.

We don't end a meeting internally without appreciation at the end of the even if it's a gnarly, you know, contentious meeting that was frustrating, we didn't get to where we want to go.

We end with appreciations.

We don't end our day of meetings and talks and conversations without gratitude.

And if I think of Lynn, who lives in Unconditional love in every conversation, every person she meets.

If I were to say, what's the one thing that differentiates?

It's her gratitude.

And honestly, if you just live in gratitude for everything that happens and everything that you have that opens up the world for you, and we're all about that.

Appreciation, gratitude.

Those are two really huge ways in which you can pull yourself out of the not enoughness.

When you look at a sunset, the gratitude for that, the beauty of that.

You look at a beautiful starlit night, which is why going to the Amazon is so amazing.

You hold a baby, you know that feeling.

What's not enough about that, but it's not enough about holding a baby in your arms, particularly if it's a grandchild.

But baby, in places in our lives where we are enough, where we're petting our dog, right.

We're taking a walk and we're smelling the air, and we're just enough.

Right.

It's just giving back.

When we're in community.

Right.

Being in community is so important now because we live in an isolated world where we're on our computers, where we don't have to go outdoor to get a meal, you know, where we get hijacked by a Netflix series that you binge watch.

It's like we don't have to go anywhere now.

You don't have to go anywhere to grocery shop to buy anything.

So it's like you lose the interface, the conversation, the connection where you can meet someone or make someone's day.

So it's subtle, but it's really unpacking that and looking and seeing the beauty of sufficiency.

And when you are sufficient in your life, which is bountiful, it's endless if you think of your day.

And that's what I'm thinking about too, is a founder who's growing a company and all the ways that her day runs into.

Not enough story.

Whether not enough customers, not enough leads, not enough funding.

Right.

And how we can.

And you're a person who is a tremendous fundraiser, salesperson.

Right.

You're able to enroller, Enroller, enroll.

Right.

Enrollment.

Well, and so sales.

Everything is.

Yes.

Right.

Everything is.

So talk to us about that fundamental shift in what allows you to ask, enroll others into whatever so that that connection with others can be possible.

Yeah, I think, because what's up for me right now is Pachamam alliance, which is an alliance with indigenous people of the Amazon and conscious, committed people in the modern world for the sustainability of life.

And we work in the most biodiverse Part of the Amazon.

We're having our 30th anniversary on September 12th in San Francisco.

You're all invited.

October 10th in New York.

You're all invited.

And so I'm really in that.

We're pre fundraising for that.

And enrollment is fun, actually, because the cause is incredible, yet we have daunting targets.

We got targets and we reach a budget.

We're just coming up a process of raising a million dollars as a match for the event.

We had a goal of August 1st and we did it.

We were like 200 under a million and we did it on the 31st.

Wow.

I was thinking about our process because Lynn and I do a lot of stuff together.

She does her thing, I do my thing too.

Every single day.

We made a commitment.

Okay, we're going to take action every single day.

If that's a text, if it's a WhatsApp, it's a phone, random phone call, if it's an email, if it's a friend of a friend that we want to reach, we did that every single day.

And we got to our goal because we're so committed to what it is we're doing.

It was fun.

And even a no is okay.

And everyone loved hearing from us.

We're going to share what's going on and our excitement.

And even it's like, I so appreciate that I can't do that right now.

Or no, it's not in the cars for me.

We're totally okay with that.

This was a really beautiful two month or so period where we just went at it and there were spaces where we're like, oh, can't do it.

But then we'd be like, okay, let's do it.

We'd get on a zoom call and we'd take two or three actions in our meeting and we got there.

I love how you, when I asked you the question about enrollment, sales, fundraising, you immediately told the story of Pachamama and its importance in the world and what it's doing in the rainforests and for the people there as well.

And you went straight to the purpose, you went straight to the commitment, which of course is living a committed life.

That it's that action.

Right?

You got to do both.

Yeah.

You have to take action.

You can't just sit around and think, oh, the great cause, like, right.

But if you just got up every day and you did action, but you weren't connected to the cause.

Yeah.

You were just making phone calls or doing the emails, like there's a disconnect.

That's not Embodied, right?

Yes.

Right.

And when you're.

Because I've been there, and believe me, I get there too.

Like, oh, I gotta make the numbers.

I gotta fill this course.

I gotta get 10 more reps in, 10 more.

Invite 10 more people, and hopefully somebody.

Say, yeah, I have to do a social media thing.

Well, mean, yeah.

I mean, you go through all of that if you don't have a purpose and you don't have sort of, it's not necessarily have to have a cause.

Pachama Mine is a nonprofit.

Solman Institute is a for profit.

So I so believe in the work that then.

That just comes out.

It's in there.

So when we have these conversations, let's call Coco.

That's a Coco.

Is it time for you to say yes on this?

Right.

Is now the time?

Right.

Let's have a conversation.

And it's just beautiful.

And it's listening.

When I met Lynn, she's such a partner to me.

I remember tagging along in the beginning and going to different conversations calls, luncheons, dinners, conversations, meetings.

I would say for 45 minutes, she wouldn't say a word.

And what she was doing in that 45 minutes was getting to know that person, asking questions, letting that person talk and share.

And I used to almost kick her under the table, like, are you gonna say something like, what do you want?

I've learned so much from that.

As much as we have our targets and our goals, deep listening is so vitally important when you're enrolling.

Deep listening for, who are you talking to?

What is it?

Are their needs?

What do they want?

And if you get through that, then it'll click to you, here's how I can meet your need and here's how something I'd like to offer to you.

But if you don't know that you're just selling, just a salesperson trying to make your numbers.

And that's how it comes across, I think, 100%.

And that's also another reflection of sufficiency.

Yeah, right.

Like, I don't have to prove, I don't have to push, I don't have to sell.

Just.

Yeah.

And I do that by listening and supporting.

Right.

And being of service.

I love that.

That's like everything.

All right, so let's move on to our Fast Fire round.

So I'm going to ask you five questions, right?

So just get into that body of yours.

Ready?

Good.

All right, so five questions to answer.

Five words or less.

Okay.

All right, first one, finish this sentence.

Money is flow.

The world needs more women who.

Understand what's going on in the Amazon.

What does your money love?

Spoiling my children and my new grandchild because that's where I am right now.

What does your money love?

Giving, sharing, gratitude.

They really get that they are enough, that they really own and embody exactly who they are just the way they are and continue to do the work.

How can our listeners and viewers learn more about you?

The soul of money embodied transformation.

All the things for Pachamama Lions.

Pachamama.org the event in San Francisco is September 12th.

1200 People.

It's free and it's like off the charts.

Our indigenous partners will be there and we're in the planning stages.

If you want more information, let me know.

It'll be in the show notes October.

10Th in New York.

Coco's going to be there.

Yes, I am going to be there.

She's going to bring a group of people celebrating 30 years and then solo money.

Because we're all about Pachamama right at this moment.

Soulmoney.org, get on our website, get on our mailing list.

Embodied Women's coming up.

You can register or do the form to kind of see if you're interested.

Is there a form there?

I'll put it in there.

Money.org pachamama.org and just let me know.

Invite you to everything.

I love being with you, Ms. Sarah Vetter.

Love this.

Martin, you're so cool with your red.

I want to go get some red.

Cool glasses.

You need to have multiple colors or is you.

Do you stick with the red?

I have all the colors of the rainbow.

I even have a pair that is a rainbow.

Okay.

I love glasses.

Wow.

Red is good with dark hair.

Red says it works for me, but it works for you.

Well, it is such a pleasure to be with you, my dear friend.

And I am excited about October 10th here in New York, Pachamama.

I am very interested in learning more about the Embodied Women Women program.

It's a retreat so you don't have to apply.

You're in.

I know you well.

I am excited about that.

October 2 to 5 in Austin, Texas.

So I'll send you.

I love that.

Why the f not here I come.

Yeah, I'd love to be there.

Sounds great.

Well, thank you Sarah for joining us today on the Wisdom of Women show.

Thank you for illuminating the path to more prosperity and sufficiency in our lives and for opening us up to ways we can enroll more goodness into our companies.

And for all of our world changing listeners, be sure to follow like and share the wisdom of women show on whatever your favorite listening or viewing platform is.

And remember, the world is made better by women led business.

So let's all go and make the world a better place.

Cheers.