Business is a powerful force for innovation and change. With 25+ years of experience, Coco Sellman has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, she empowers visionary women founders to achieve exponential growth and impact.

Coco founded Allumé Home Care, growing it to eight-figure revenues in under four years before a strategic merger in 2021 and eight-figure exit in 2024. Inspired by her stepdaughter Amelia, Allumé provides in-home nursing for medically fragile children and adults. Her advocacy boosted Connecticut’s Medicaid rates by 31.7%, improving access to critical care.

The Force for Good System™ empowers founders to scale their ventures to eight-figure revenues and beyond. Created by Coco Sellman, it complements her book, A Force for Good, which merges strategy, transformation, and comprehensive roadmap for women leaders. She also hosts the #WisdomOfWomen Show and the Force for Good Business Show.

As an impact investor and advisor, Coco supports women-led businesses in scaling. She’s an LP with Moderne Ventures and How Women Invest, a member of 37 Angels, and mentors at Springboard and Founder Institute.

Coco has chaired two boards and led key committees, including Strategic Planning and Governance. Her board service includes How Women Lead, Rise Alliance for Children, The Connecticut Association for Healthcare at Home, Oliver Wolcott Library, and others.

Coco divides her time between New York City and Litchfield County with her husband, Frank, their two daughters, Amelia (24) and Ella Pearl (17), and their beloved Havanese pups, Harry and Layla. A passionate traveler, she finds joy in walking the Camino de Santiago, indulging in world-class dining with visits to over 100 Michelin-starred restaurants, and exploring her creativity through abstract painting. She has a deep appreciation for champagne and is an avid reader, drawn to both women’s fiction and thought-provoking non-fiction by women authors.