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The Book
A Force for Good
Empowering Women to Build High-Impact, High-Growth Businesses
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Visionary Women Founders are a Force for Good.
A Force For Good is an engaging journey for visionary women founders, aiming to amplify the impact, scale, and profitability of their businesses. Authored by Coco Sellman, a five-time founder, impact investor, and creator of the Force for Good System™, this book offers a detailed pathway and comprehensive toolkit for leading and expanding impactful companies. It empowers women to build high-impact, high-growth enterprises by providing practical rituals, tools, and strategies for success.
Coco Sellman shares her own journey of transforming a healthcare business from $0 to $6.5 million in revenue within 18 months, achieving seven-figure net profits in four years, and attracting multiple eight-figure acquisition offers. By following the principles outlined in this book, readers can unlock similar growth and impact potential.
Coco’s focus throughout on wisdom, transformation, and being of highest and best use not only helps readers reclaim their own purpose, voice, and power but also creates a loving space where teams can soar.
Book Structure
The book is thoughtfully divided into four parts, each addressing critical components for entrepreneurial success:
- Know Your Purpose: Define core values, core purpose, company vision, and set a 10-year impact goal.
- Know Who You Serve: Develop purpose-led solutions tailored to your audience’s needs.
- Know Your Impact Plan: Define your personal definition of prosperity, craft a four-page growth plan, and stage a revolutionary 12-month breakthrough.
- Be a Force for Good: Nurture what brings out the best in everyone, fostering a culture of wisdom, transformation, and impact.
Key Themes
- Growth and Transformation: Emphasizes the transformational flywheel and the importance of aligning growth, impact, and profitability.
- Practical Toolkit: Includes three essential tools — 4-Page Growth Plan(TM), the Transformational Map(TM), and Innovation Rituals — along with 75+ other supplementary tools to guide founders in their growth journey.
- Women’s Leadership: Highlights the unique strengths of women leaders and advocates for a new approach to business.
Vision and Impact
A Force For Good transcends business growth; it is a catalyst for societal change. Coco envisions businesses, especially those led by visionary women, redefining operational norms, creating sustainable solutions, and generating widespread prosperity. By implementing the Force for Good System™, readers join a community of women founders dedicated to building successful, sustainable businesses that excel in both impact and profits.
The ultimate vision is a world where businesses are elevated by the wisdom of women, playing a crucial role in societal upliftment. Join this transformative journey with the Force for Good System™, leverage your natural strengths, align with your values, and make the world better through women-led businesses.
TESTIMONIALS
I enthusiastically endorse Coco Selman’s A Force for Good. This empowering book offers a fresh perspective on how individuals, especially women founders and executives, can build companies and organizations that drive meaningful, positive change while fueling growth and profitability. The Force for Good website further enhances this mission by offering interactive toolkits and valuable resources to help turn your impact-driven intentions into actionable strategies. It’s a must-read for anyone committed to making an impact and driving transformative change.
A Force For Good by Coco Sellman is an essential guide for visionary women founders eager to amplify their impact and profitability. Drawing on her own remarkable journey, Coco provides a practical toolkit and strategic insights that inspire women to build high-growth enterprises. With themes of transformation, purpose, and leadership, this book not only equips readers with actionable plans but also fosters a community dedicated to societal change. Join Coco in redefining business norms and making a lasting impact!
Finally, we have a needed sequel to all the management books about building “good to great” companies. Coco Sellman’s A Force For Good delivers what women founders and entrepreneurs have been longing for – a primer on how to build a successful company that fully embodies the heart, soul and integrity of the founder AND delivers on its promise to all stakeholders. Coco’s own experience has taught her that building great companies requires you, as a leader and entrepreneur, to show up as your best self, fully in your power, connected to a purpose greater than yourself. Not only will A Force For Good inspire you. It will guide you with a road map and practical tools to support your journey. Grab this book now and let Coco accompany you on the path to fulfill your dreams.
If you own a business, or are thinking of starting a business, A Force for Good is a must-have resource. The practical and instructional step-by-step guide is full of vital tips and relevant examples that will bring your roadmap for success to life. Keep it within close reach, you will refer to time and time again.
Integrating the growth mindset with a step-by-step roadmap, Coco Sellman provides a tangible path to exponential business growth that amplifies the strengths of women. A Force for Good is a must-read for women founders who want to go big, in both impact and profit.
A Force for Good is a powerful source of inspiration as well as practical advice for women entrepreneurs who want to grow and scale their businesses. If you’re an Entreprenista committed to building and leading a high-impact business while cultivating a team that will thrive, you must read this book!