Open to the public – Save the date!
Registration link will be available in March.

Join us for an inspiring evening as Coco Sellman, Founder & CEO of A Force for Good—and proud University of Rochester alum—returns to campus as part of the University of Rochester Neely Author Series. Coco will be sharing insights from her newly published book, A Force for Good: Empowering Women to Lead High-Impact, High-Growth Enterprises, an essential guide for founders who want to scale with both impact and integrity.

 About the Author

Coco is a five-time founder, impact investor, board leader, and architect of the Force for Good System™. She founded, grew, and led an 8-figure business to an 8-figure exit in just five years, and has spent more than 25 years building and advising companies devoted to improving lives and reshaping industries. Her work blends rigorous strategy with human-centered leadership, offering a refreshing alternative to the burnout-first approach that often dominates entrepreneurship.

What to Expect

In this author conversation, Coco will introduce the audience to the Force for Good System™—a strategic and soulful operating model built specifically for visionary women founders leading high-growth companies. Drawing from the book and her decades of experience, Coco will share the three keys to creating a perpetual growth flywheel, the discipline that enables a company to scale profit, impact, and team alignment simultaneously.

These keys reveal how leaders can:

• Anchor their business in unwavering purpose
• Align teams around high-leverage, growth-driving priorities
• Create execution rhythms that compound progress and meaning over time

What Is the Force for Good System™?

The Force for Good System™ is a practical framework that helps founders transform complexity into clarity.

It focuses on the Core Growth Elements that create aligned, sustainable, and values-driven scale. Through this system, founders learn how to:

• Articulate Purpose, Vision, and long-term impact with precision
• Strengthen market position and customer resonance
• Build a self-managing culture rooted in Core Values
• Make decisions that drive enduring profit and momentum
• Lead with wisdom, courage, and humanity

This is growth designed for founders who want their companies to stand the test of time—and make the world tangibly better in the process.

Why Attend?

If you are curious about how women are reshaping leadership, building transformative companies, and redefining what growth can feel like, this conversation will spark new ideas and offer tools you can use right away.

Bring your curiosity.

Bring your ambition.

Bring your desire to create something that lasts.

Save the date — and join us for an evening dedicated to shaping a brighter world through business.