“7 Rules of Self-Reliance” by Maha Abouelenein

I’ll be honest—self-reliance is something I used to think meant “doing everything on my own.” No help, no handouts, just pure hustle. But after reading 7 Rules of Self-Reliance by Maha Abouelenein, I realized I had it all wrong. Self-reliance isn’t about isolation—it’s about being so rooted in your own abilities, your mindset, and your vision that you don’t need external validation to take action.

For us as women founders, this is huge. We often wait for permission. Permission to scale, to pivot, to step fully into the role of CEO without second-guessing ourselves. But Maha’s book makes it clear: No one is coming to save us. The future belongs to those who take ownership of their skills, reputation, and mindset—without hesitation.

One of the most powerful takeaways? Investing in yourself is non-negotiable. Whether that’s upskilling, building a personal brand, or creating opportunities instead of waiting for them to appear—Maha’s framework is a wake-up call to stop playing small. And her lessons on reputation management? A must-read in today’s digital-first world, where how you show up online is just as important as what you build behind the scenes.

This book isn’t just about business—it’s about taking back control of your future. If you’re feeling stuck, doubting your next move, or simply need a reminder of your own power, 7 Rules of Self-Reliance will shake you out of that mindset. Consider it the blueprint for becoming the unstoppable force you were meant to be.

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Since 1998, Coco has been on a mission to align business purpose with profit. As a serial entrepreneur and a consultant to founders, Coco has built five companies and supported hundreds of businesses. She is the Founder of Allume Home Care, Co-Owner and board member of All Pointe HomeCare, and creator of A Force for Good. Coco currently serves as the Chair of the Connecticut Association for Healthcare at Home, Chair of the Strategic Planning Committee for WorldWide Orphans, Trustee of the Oliver Wolcott Library, and on the Campaign Committee of Kimball Union Academy.
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