Why I Believe Every Visionary Woman Founder Needs to Read Great Work
As a founder, I know what it feels like to carry a vision that lights you up—and still find yourself constantly pulled in a hundred directions. The work that matters most? It too often gets pushed to the bottom of the to-do list.
That’s why Great Work by Dr. Amanda Jane Crowell hit me so hard (in the best way). She asks a powerful question: Why is it always our most meaningful work that gets sacrificed first when life gets full?
Through a blend of sharp cognitive psychology and real-life coaching insights, she breaks down how we can actually make space for the work that matters—without burning out or letting go of everything else we care about.
This isn’t one of those books that guilt-trips you into “doing more.” It’s the opposite: it gives you permission to focus, to reframe what productivity even means, and to move past perfectionism, procrastination, and all the mental noise that keeps us stuck.
For visionary women building companies, leading teams, and navigating the daily juggle of business and life—this book is a must-read.
If you’ve been wondering how to reclaim your fire without sacrificing everything else that makes life worth living… this is your invitation. Great Work is possible. And it can feel good.
