“Likeable Badass: How Women Get the Success They Deserve” by Alison Fragale

When I first picked up Likeable Badass: How Women Get the Success They Deserve, I wasn’t expecting another self-help book filled with generic advice. Instead, I found a thoughtful guide that cut through the noise. As someone who’s always strived to balance kindness with the need to be assertive, I finally felt seen.

The book dives into the real reasons we struggle at work—not because we lack talent, but because of how we’re perceived. It challenges the idea that success is only about credentials or titles. For me, it was a wake-up call: if I want that corner office and a fulfilling career, I need to shape not just what I do, but also how others see me.

What resonated the most were the practical, evidence-based strategies. It’s not about changing who you are; it’s about learning how to amplify your strengths. The blend of behavioral science with actionable advice made me rethink my approach to every challenge—from negotiating a raise to navigating office politics.

For every woman who’s ever felt underestimated or overlooked, this book is a reminder that our potential isn’t defined by someone else’s opinion. It’s about owning our space and demanding to be heard. This isn’t just a career guide—it’s a personal manifesto.

Get your copy.

 

 

 

 

Since 1998, Coco has been on a mission to align business purpose with profit. As a serial entrepreneur and a consultant to founders, Coco has built five companies and supported hundreds of businesses. She is the Founder of Allume Home Care, Co-Owner and board member of All Pointe HomeCare, and creator of A Force for Good. Coco currently serves as the Chair of the Connecticut Association for Healthcare at Home, Chair of the Strategic Planning Committee for WorldWide Orphans, Trustee of the Oliver Wolcott Library, and on the Campaign Committee of Kimball Union Academy.
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