“Quit: The Power of Knowing When to Walk Away” by Annie Duke

Master the Art of Strategic Quitting—Before It Costs You

What if the best thing you could do for your business… is walk away?

In Quit, former professional poker player turned decision strategist Annie Duke explores the power of quitting—not as failure, but as a vital skill. Whether you’re facing a go-nowhere project, a struggling business model, or a personal chapter that no longer fits, Quit offers a powerful framework for making your next move with clarity and confidence.

Recommended by our incredible podcast guest Allison Shapira (check out her episode here), this book flips the script on success. You’ll learn to recognize the emotional traps that keep you stuck, like sunk cost bias and fear of change, and gain real tools to help you quit smarter—so you can win faster.

🌟 Favorite quote: “If you quit on time, it will feel like you quit early.”

Whether you’re pivoting your business or rethinking your path, Quit will help you do it with strategy, not shame.

Get your copy.

Since 1998, Coco has been on a mission to align business purpose with profit. As a serial entrepreneur and a consultant to founders, Coco has built five companies and supported hundreds of businesses. She is the Founder of Allume Home Care, Co-Owner and board member of All Pointe HomeCare, and creator of A Force for Good. Coco currently serves as the Chair of the Connecticut Association for Healthcare at Home, Chair of the Strategic Planning Committee for WorldWide Orphans, Trustee of the Oliver Wolcott Library, and on the Campaign Committee of Kimball Union Academy.