“The Advantage of Other: A Leader’s Guide to Building an Equitable, Dynamic, and Productive Workplace” by Nancy Geenen

If you’re a visionary woman founder working to scale your company and build a self-managing business, The Advantage of Other offers powerful insights into how diversity, equity, and inclusion (DEI) fuel sustainable growth.

Nancy structures the book around five key pillars that every founder and CEO should be thinking about:

🔹 People – Hiring, developing, and retaining diverse, high-performing teams
🔹 Presence – Ensuring every voice is heard and every contribution valued
🔹 Pipeline – Creating equitable opportunities for leadership and career growth
🔹 Partners – Aligning with vendors, investors, and collaborators who share your values
🔹 Profits – Understanding how an inclusive culture drives financial success

Too often, DEI is treated as a side initiative. But inclusion is a growth strategy. A company that embraces diverse leadership and creates pathways for equitable career advancement is one that scales with impact and longevity.

The Force for Good System™ is all about helping women-led businesses install the right frameworks for scaling impact, revenue, and purpose. And The Advantage of Other aligns perfectly with this mission—it gives leaders the tools to embed inclusion into the DNA of their organizations, so that their businesses don’t just grow, but thrive.

If you’re serious about building a self-managing company that scales beyond you, this book is a must-read.

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And if you’re looking for more practical tools to scale your business with clarity and purpose, sign up to receive the Force for Good Weekly Tool—a new resource every week to help you unlock exponential growth. Sign up here

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Since 1998, Coco has been on a mission to align business purpose with profit. As a serial entrepreneur and a consultant to founders, Coco has built five companies and supported hundreds of businesses. She is the Founder of Allume Home Care, Co-Owner and board member of All Pointe HomeCare, and creator of A Force for Good. Coco currently serves as the Chair of the Connecticut Association for Healthcare at Home, Chair of the Strategic Planning Committee for WorldWide Orphans, Trustee of the Oliver Wolcott Library, and on the Campaign Committee of Kimball Union Academy.

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