“Your B.R.A.N.D. Unleashed” by Lisa A. Shorr

In business, having a great product or service isn’t enough. What truly sets successful companies apart is trust—the kind that turns first-time buyers into lifelong clients. In Your B.R.A.N.D. Unleashed, Lisa A. Shorr breaks down exactly how to create an unforgettable client experience that builds loyalty and drives long-term success.

Shorr’s B.R.A.N.D. Method isn’t just about marketing—it’s about creating a business that consistently delivers excellence. From making every client feel like a VIP to turning your team into trusted advisors, this book offers practical strategies that help businesses stand out in a crowded market.

Why Client Experience Matters More Than Ever

Customers today have endless options. The difference between keeping a client and losing them often comes down to small moments—how quickly your team responds, how well they communicate, and how valued a client feels. This book dives deep into how to:

• Deliver a standout customer experience using clear processes and branded scripting.
• Increase referrals by focusing on client satisfaction, not just sales.
• Turn your team into revenue drivers who build trust instead of just completing tasks.
• Handle tough conversations with confidence, strengthening relationships instead of losing them.

Scaling a Business with Trust at the Core

For women entrepreneurs, scaling a company isn’t just about growth—it’s about building something sustainable. Your B.R.A.N.D. Unleashed offers real-world stories, scripts, and frameworks that help business owners create a brand that clients believe in and return to.

If you’re ready to elevate your business by putting trust and client experience at the center, this book is a must-read.

Get your copy.

Since 1998, Coco has been on a mission to align business purpose with profit. As a serial entrepreneur and a consultant to founders, Coco has built five companies and supported hundreds of businesses. She is the Founder of Allume Home Care, Co-Owner and board member of All Pointe HomeCare, and creator of A Force for Good. Coco currently serves as the Chair of the Connecticut Association for Healthcare at Home, Chair of the Strategic Planning Committee for WorldWide Orphans, Trustee of the Oliver Wolcott Library, and on the Campaign Committee of Kimball Union Academy.

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