In this week’s Good Masterclass, I unpack one of the most powerful (yet underutilized) tools in the entire Force for Good System™: the 17-Step Customer Journey.Most founders assume their customer’s journey is obvious. But when you actually map it—moment by...
The primary focus of today’s masterclass revolves around the transformative power of defining a singular, shared customer avatar—a pivotal strategy that can catalyze exponential growth in your business endeavors. By concentrating on the intricacies of one...
Welcome to this lively discussion on the pivotal elements of pricing strategy and break-even points, two foundational pillars that serve to underpin the very architecture of a flourishing business. As we embark on this exploration, we shall dissect the intricate...
Today, we embark on an enlightening discourse centered on the quintessential theme of profit—a topic that serves as the lifeblood of any enterprise. As we delve into the intricacies of what generates profit, we shall explore not merely the figures that populate our...
Today, we delve into the pivotal theme of simplifying, aligning, and accelerating the articulation of our value proposition, a crucial element for any enterprise aspiring to flourish in a competitive landscape. It is imperative for teams to present a unified narrative...
Positioning for power and profit encompasses our discussion today, as we delve into the intricacies of the Market Positioning Analyzer. This invaluable tool serves as a beacon for businesses seeking to carve out a distinctive niche in a crowded marketplace, enabling...
In this enlightening session, we delve into the transformative power of the Competitive Analysis Framework, a strategic tool designed to illuminate the distinctive space your company can occupy in the market. We grapple with the pressing question: what if your ideal...
In this episode, we delve into the profound concept of buying triggers, those pivotal internal and external cues that propel customers toward making a purchase. Understanding these triggers is paramount for any business seeking to enhance its connection with...
Today, we delve into the pivotal concept of macro trends and their critical interplay with the growth of your business. Understanding these overarching patterns is not merely an intellectual exercise; it is essential for founders seeking to align their enterprises...
In this enlightening masterclass, we discuss the imperative of comprehending the dimensions of your market—specifically, theTotal Available Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM). This training breaks down how...
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