What is
Generating Profit?
Not all revenue is good revenue. It’s time to focus on what’s fueling real growth.
Use the What Generates Profit Clarifier™ to unlock smarter, more sustainable growth.
❓Are you working harder than ever to market and sell—but still not paying yourself what you deserve?
❓Is your team busy every day, but you’re unclear which offerings are truly fueling your growth?
❓Do you secretly fear your company can’t scale—or survive—without your constant involvement?
In this Masterclass, you’ll gain clarity on one of the most powerful levers in your business: WHAT GENERATES PROFIT™, a practical, eye-opening tool that helps you:
✅ Map your key revenue streams
✅ Calculate margins and total profit
✅ Discover what customers truly value—and are paying for
✅ Make confident decisions about where to focus, delegate, or prune
You’ll walk away with:
🌟 A clear list of your most profitable offerings
🌟 A defined WHAT GENERATES PROFIT statement to guide growth
🌟 A High-Leverage Habit to embed this wisdom into your company
🌟 A High-Potency Action to create momentum this week
This is strategy-level thinking that belongs on everyone’s radar.
💡 You don’t need more hustle.
You need to know—with precision—what’s working.
Then build from there.
Join us and define your WHAT GENERATES PROFIT.
Your next level of impact, scale, and prosperity begins here.
Stand Alone
Receive the full What Generates Profit with
proprietary tool + masterclass + slides + transcripts
Founders Circle
Join the Founders Circle and receive full 12-month access to the growing library of proprietary Force for Good Tools and masterclasses, including the Market Positioning Package.
Founders Circle Gold
Get full access to all masterclasses, tools, and resources—plus a 60-minute strategy session with Coco ($750 value).
Pay upfront and get the same great price as monthly.



