CUSTOMER JOURNER MAP™

We will start by utilizing the Customer Journey Map™ which involves two Core Growth Elements:

1. Shared Avatar Description
2. The 17-Step Customer Journey.

We will focus first on the Core Growth Elements, Shared Avatar Description.

Your Shared Avatar Description is a vivid, composite profile of the person you are truly here to serve. Unlike a generic target audience, this avatar is thoughtfully crafted to feel real—so you can connect with your customers on a deeper, more meaningful level.

Drawing from our Authentic Customer Experience™, you’ll bring this avatar to life by defining:

✨ Demographics – age, gender, occupation, income, employer, marital status, and other tangible attributes.
✨ Psychographics – values, beliefs, aspirations, interests, lifestyle, health goals, preferences, and personality traits.

This level of specificity empowers you to:
✅ Create products and services that resonate deeply.
✅ Communicate with clarity and authenticity.
✅ Build trust, loyalty, and genuine connection.

The 4-Page Growth Plan(TM)

In four pages is everything you need to know to unlock the puzzle of growth in your business. All Core Growth Elements of the Force for Good Flywheel live on the 4-Page Growth Plan™. In one document, you will defi ne and iterate the essential information needed to foster growth.

The 4-Page Growth Plan™ restores your power as a leader. It reminds you that you and your team already have what you need to take the next brave step.

The Training Video below references these Force for Good Tools:

• The 4-Page Growth Plan
• FFG Stage Assessment
• FFG Growth Readiness Assessment
•  FFG Traction Assessment

Your Transformational Map™

• Do you have a goal or desired outcome that just isn’t happening?
• Is there a place where growth is stuck?
• Have you hit a wall in some area of your business and can’t figure out why?

The Transformational Map(TM) helps unlock what is unconsciously in the way of you and your team actualizing the goals you set out to achieve.

The Transformational Map™ is a tool you and your team can use with any goal to help set free friction and help foster the perfect space where changes, learnings, and growth can occur.

The Training Video below references these Force for Good Tools:

• Transformational Map™

Seven Rituals of Innovation

Are you running your business—or is your business running you?

This isn’t just another meeting system—it’s a set of rituals designed to foster alignment, accountability, heartfelt connection, and unstoppable momentum.

What You’ll Gain:

• The Seven Innovation Rituals—proven practices that drive focus, execution, transformation, and breakthrough results
• The Force for Good Growth System—a structured yet flexible roadmap for scaling with ease 
• The Power of Ritual—how intentional, engaging meetings can transform your culture and performance
• Tools for Implementation—including the Innovation Rituals Roadmap to help you get started right away

The Seven Rituals of Innovation, will reveal the powerful framework used by high-growth, high-impact companies to drive sustainable success.