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Are You Ready to GROW?

Are you ready to grow your business, your team, and yourself? 

Force for Good Business Show

Business is a powerful force for change, and with visionary women founders at the helm, it can lead in both impact and profit.

The Force for Good Business Show challenges outdated, fear-based business models, offering a new path tailored for women leaders who are shaping meaningful, high-growth enterprises.

Each week, join host Coco Sellman—a serial entrepreneur, impact investor, and founder of the Force for Good System—as she provides you with tools and strategies to reclaim your time, unlock exponential growth, and build a business that thrives without your constant oversight. Coco has guided over 500 founders through breakthrough growth, leveraging a proven toolkit that helped her build successful companies over a 25-year career.

If you’re a visionary woman founder aiming to cross the milestones of $1M, $3M, $10M ARR and beyond, this show is for you. Join the Force for Good Business Movement and discover how to lead with impact and scale your business to new heights.  

Each episode will introduce you to one of the time-tested tools of the Force for Business Good System.  Each tool is designed to create immediate breakthroughs in growth.  Used together, you will systematically build a growth flywheel to propel impact, scale, and profit.  The Force for Good ToolKit is part of the book written by Coco Sellman.

 

Force For Good Business Show on Youtube
Positioning for power and profit encompasses our discussion today, as we delve into the intricacies of the Market Positioning Analyzer. This invaluable tool serves as a beacon for businesses seeking to carve out a distinctive niche in a crowded marketplace, enabling them to communicate their unique value propositions with clarity and conviction. Have you ever pondered why your exceptional offerings might be overshadowed by competitors? Fear not, for we shall explore how a well-crafted position statement not only fosters internal alignment but also cultivates customer loyalty and enhances brand equity. Throughout our engaging dialogue, we will illuminate the essential components of effective positioning—from contrasting market landscapes to the emotional resonance of brand identity—ensuring that your company stands out as a paragon of distinction and desirability in the eyes of your target audience. Join us as we embark on this enlightening journey, armed with insights and laughter, to transform your market presence from merely good to truly extraordinary! Takeaways: ▶ Understanding the significance of a clear market positioning statement is essential for a company's growth and identity. ▶ Effective market positioning allows businesses to differentiate themselves from competitors, ensuring they are seen as distinct and desirable. ▶ A well-defined positioning strategy not only builds customer loyalty but also enhances the overall perceived value of a brand. ▶ Leveraging the Market Positioning Analyzer can streamline decision-making processes and clarify company goals, ultimately fostering a unified vision across all departments. Chapters: 00:07 Introduction to Market Positioning 02:05 Understanding Market Positioning 10:43 Transitioning to Brand Identity and Promise 20:29 Understanding Brand Identity 25:14 Understanding Brand Differentiation 27:45 Understanding Customer Experience Differentiators 37:28 Developing Your Position Statement 41:40 Defining Your Company's Promise Burning Questions Answered: 1. What exactly is market positioning—and why does it matter so much for profit and growth? 2. How do you stand out in a crowded market without shouting louder than everyone else? 3. How do you create a clear Position Statement your whole team can rally behind? 4. What practical steps can founders take to claim their space with confidence? 5. Why do so many purpose-driven companies blend in—and how can you fix that? Closing Thoughts: When you position your company clearly, you unlock every other part of the growth flywheel. Sales move faster. Marketing resonates more. Team alignment becomes natural. And you—yes you—become undeniable in your market. Let’s make your difference your biggest asset. Download the Market Positioning Analyzer™ and access the free masterclass replay before it disappears on June 8 → aforceforgood.biz/weekly-tool This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ** *** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*** ****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone **** Follow the Force for Good Business show to install the unique system of perpetual growth into your company. YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxs Amazon Prime: https://tinyurl.com/ervv49w9 Apple Podcasts: https://tinyurl.com/3atvj5tj RSS Feed: https://tinyurl.com/csw248tw Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies. Learn more about A Force for Good: Website: https://aforceforgood.biz/ Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/ 1-Day Growth Plan: https://aforceforgood.biz/free-plan/ FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/ The Book: https://aforceforgood.biz/book/ Growth Accelerator: https://aforceforgood.biz/accelerator/ 44:04
Market Positioning
YouTube Video UExnZk9ObzhpdkEwMlIxanFoYnpYNkVNSUx5Z0FRVXVweC4zRjM0MkVCRTg0MkYyQTM0

Market Positioning

In this enlightening session, we delve into the transformative power of the Competitive Analysis Framework, a strategic tool designed to illuminate the distinctive space your company can occupy in the market. We grapple with the pressing question: what if your ideal client visits your website and fails to recognize your unparalleled offerings amidst a cacophony of competitors? By engaging in a thorough examination of your core competitors—those who most closely rival your services—we shall uncover the unique attributes that render your business not merely another option, but the optimal choice. This discussion transcends mere competition; it is a clarion call to embrace and articulate your company's unique value proposition with clarity and confidence. Join us as we embark on an exploration that promises to sharpen your strategy, enhance your messaging, and propel your growth, all while ensuring that your brand shines brilliantly in a crowded marketplace. Takeaways: ▶ The Competitive Analysis Framework serves as an invaluable tool for delineating the unique space your company occupies within the market, fostering clarity and confidence. ▶ Understanding your core competitors is pivotal; it not only illuminates your distinctive offerings but also aids in effectively positioning your brand in a crowded marketplace. ▶ Embracing competition as a constructive force can enhance your strategic approach, allowing you to refine your messaging and bolster your growth trajectory. ▶ Utilizing contrast in communication sharpens decision-making processes, elucidates complex ideas, and amplifies emotional engagement, thus enriching customer interactions significantly. Chapters: 00:10 Understanding Competitive Analysis 03:17 Understanding Core Competitors 11:24 The Power of Contrast in Decision Making 15:09 Understanding Competition in the Market 23:13 Identifying Competitors 27:30 Understanding Competitors: Direct and Indirect 34:23 Establishing Competitive Awareness 38:16 Embracing Growth Through Competitive Analysis Burning Questions Answered: 1.What are Core Competitors—and why do they matter more than broad industry players? 2.How do you map your competitive landscape using real-world data? 3.How do you use contrast to clarify your company’s position, pricing, and messaging? 4.How do you identify the “white space” only your company can fill? 5.What rituals and habits can keep your team in tune with evolving competition? This masterclass is a powerful reminder that knowing your competitors isn’t about insecurity—it’s about clarity. When you define the space only your company can fill, everything sharpens: your marketing, your product decisions, even your leadership confidence. Closing Thoughts: Core Competitor analysis isn’t just smart strategy—it’s essential for standing out in a crowded market. And in a world full of noise, clarity is a superpower. This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ** *** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*** ****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone **** Follow the Force for Good Business show to install the unique system of perpetual growth into your company. YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxs Amazon Prime: https://tinyurl.com/ervv49w9 Apple Podcasts: https://tinyurl.com/3atvj5tj RSS Feed: https://tinyurl.com/csw248tw Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies. Learn more about A Force for Good: Website: https://aforceforgood.biz/ Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/ 1-Day Growth Plan: https://aforceforgood.biz/free-plan/ FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/ The Book: https://aforceforgood.biz/book/ Growth Accelerator: https://aforceforgood.biz/accelerator/ 41:16
Core Competitors
YouTube Video UExnZk9ObzhpdkEwMlIxanFoYnpYNkVNSUx5Z0FRVXVweC5GM0Q3M0MzMzY5NTJFNTdE

Core Competitors

In this episode, we delve into the profound concept of buying triggers, those pivotal internal and external cues that propel customers toward making a purchase. Understanding these triggers is paramount for any business seeking to enhance its connection with clientele, as they determine the moments when customers are most receptive to receiving offers. Throughout our enlightening discussion, we will employ the Buying Triggers Mapper, a tool designed to illuminate these crucial moments and enable us to tailor our messaging accordingly. By recognizing the nuanced emotional, psychological, and situational cues that influence customer behavior, we can elevate our marketing strategies and forge deeper, more meaningful relationships with our audience. Join us as we embark on a journey to explore how these buying triggers can transform the way we engage with our customers, ultimately leading to increased conversion rates and brand loyalty. Takeaways: ▶ The concept of buying triggers encompasses both internal and external cues that prompt customers to make purchasing decisions, thus representing a pivotal aspect of consumer behavior. ▶ Understanding the exact moments when your ideal customer is ready to receive your offerings can significantly enhance connection and increase conversion rates. ▶ By identifying and articulating specific buying triggers, businesses can align their marketing strategies more effectively, fostering deeper empathy and resonance with their audience. ▶ Utilizing tools like the Buying Triggers Mapper enables teams to extract valuable insights and craft tailored messages that resonate with customers' emotional and psychological needs. Chapters: 00:15 Understanding Buying Triggers 01:43 Understanding Buying Triggers 16:41 Understanding Buying Triggers 20:21 Understanding Emotional Triggers in Marketing 29:37 Understanding Customer Value and Buying Triggers 38:03 Integrating Buying Triggers into Your Business Strategy This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ** *** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*** ****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone **** Follow the Force for Good Business show to install the unique system of perpetual growth into your company. YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxs Amazon Prime: https://tinyurl.com/ervv49w9 Apple Podcasts: https://tinyurl.com/3atvj5tj RSS Feed: https://tinyurl.com/csw248tw Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies. Learn more about A Force for Good: Website: https://aforceforgood.biz/ Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/ 1-Day Growth Plan: https://aforceforgood.biz/free-plan/ FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/ The Book: https://aforceforgood.biz/book/ Growth Accelerator: https://aforceforgood.biz/accelerator/ 40:40
Buying Triggers Mapper
YouTube Video UExnZk9ObzhpdkEwMlIxanFoYnpYNkVNSUx5Z0FRVXVweC4yMDhBMkNBNjRDMjQxQTg1

Buying Triggers Mapper

Episode description: In this episode we focus on the creation of a transformation map that serves as a visual representation of the desired changes one wishes to manifest, whether on a personal or professional frontier. We explore the significance of establishing a 12-month breakthrough goal, which not only illuminates the path towards achieving one's aspirations but also fosters a deeper understanding of the underlying motivations and emotions associated with these goals. Chapters: 00:11 Setting Breakthrough Goals 00:53 Understanding the Transformation Map 08:01 Understanding the Journey: From Current Situation to Desired Outcome 11:50 Overcoming Limiting Beliefs 13:35 Overcoming Fears and Resistance 16:17 Embracing Growth and Change Takeaways: ◾ The transformation map serves as a visual representation of the desired changes we aspire to achieve, encapsulating both the current state and the envisioned future. ◾ It is imperative to identify a 12-month breakthrough goal that is specific, measurable, achievable, relevant, and time-bound, which will propel us forward in our endeavors. ◾ Understanding the gap between our present situation and our desired outcomes allows us to navigate the journey of transformation with clarity and purpose. ◾ By embracing and acknowledging the feelings associated with our current situation, we can cultivate a mindset that transforms challenges into opportunities for growth and development. ◾ Recognizing the hamster wheel of our existing business processes empowers us to honor our current achievements while simultaneously seeking avenues for innovation and improvement. ◾ Engaging in reflective practices concerning our goals and the underlying emotions they evoke can illuminate the path toward fulfilling our aspirations and enhancing our self-worth. This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. This week's episode features these tools: ◾ 4-Page Growth Plan(TM) ◾ FFG Stage Assessment ◾ FFG Growth Readiness Assessment ◾ FFG Traction Assessment **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ** ** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/** ***Have questions on how to use the 4-Page Growth Plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoo... *** Follow the Force for Good Business show to install the unique system of perpetual growth into your company. YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxs Amazon Prime: https://tinyurl.com/ervv49w9 Apple Podcasts: https://tinyurl.com/3atvj5tj RSS Feed: https://tinyurl.com/csw248tw Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies. Learn more about A Force for Good: Website: https://aforceforgood.biz/ Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/ 1-Day Growth Plan: https://aforceforgood.biz/free-plan/ FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/ The Book: https://aforceforgood.biz/book/ Growth Accelerator: https://aforceforgood.biz/accelerator/ 18:16
Transformational Map The Hidden Reason Your Company isn't Growing
YouTube Video UExnZk9ObzhpdkEwMlIxanFoYnpYNkVNSUx5Z0FRVXVweC5ENDU4Q0M4RDExNzM1Mjcy

Transformational Map The Hidden Reason Your Company isn't Growing

The episode invites you to envision a harmonious workplace where every team member is aligned with the company's core values and purpose, thereby cultivating an environment ripe for impactful action and innovation. We will explore each of the seven rituals in detail, offering a roadmap to implement these practices that not only enhance productivity but also nurture a vibrant company culture, transforming mundane meetings into cherished rituals filled with connection and joy. Chapters: 00:19 The Vision of Positive Impact 06:12 The Importance of Rituals in Innovation 10:20 Exploring the Seven Rituals of Innovation 22:26 Transitioning from Weekly Strategy to Daily Execution 24:13 Introduction to the Seven Rituals of Innovation Takeaways: ◾The Force for Good system is a holistic approach designed to facilitate perpetual growth within organizations, enabling teams to align around a shared vision and purpose. ◾Implementing the seven rituals of innovation can significantly enhance team collaboration and accountability, ultimately fostering a culture of progress and achievement. ◾Regular engagement through structured meetings, termed rituals, cultivates a sense of belonging and connection, which is paramount for team morale and productivity. ◾An effective business strategy necessitates both short-term goals and long-term visions, ensuring that daily actions contribute meaningfully towards overarching objectives. 28:53
Seven Rituals of Innovation
YouTube Video UExnZk9ObzhpdkEwMlIxanFoYnpYNkVNSUx5Z0FRVXVweC45RTgxNDRBMzUwRjQ0MDhC

Seven Rituals of Innovation

In our latest discussion, we delve into the intricacies of the Force for Good Toolkit, an invaluable resource designed to propel businesses through four distinct growth stages: existence, survival, scale, and impact. This toolkit is an elevated model of leadership designed for women, by women. We explore how this comprehensive framework not only fosters organizational advancement but also cultivates personal empowerment, allowing founders and their teams to reclaim their freedom and prosperity. Join us as we navigate the path to unlocking your business's full potential. Chapters: 00:35 Introduction to the Force for Good Toolkit 01:41 Understanding the Four Stages of Growth 10:24 Introduction to the Force for Good Toolkit 11:22 Introduction to Core Business Tools 18:10 Unpacking the Force for Good Toolkit Takeaways: ◾ In the pursuit of perpetual growth, the Force for Good Toolkit emerges as an invaluable resource, offering over one hundred tools designed to facilitate both individual and organizational development. ◾ The four distinct stages of business growth—existence, survival, scale, and impact—require tailored strategies and tools to navigate successfully and achieve sustainable success. ◾ The essence of the Force for Good system lies in its capacity to align a company's purpose, values, and vision, thereby amplifying impact, scale, and profit simultaneously. ◾ Utilizing the toolkit not only fosters business growth but also cultivates personal empowerment and freedom for founders and team members alike, resulting in a holistic approach to success. 18:53
Force For Good ToolKit
YouTube Video UExnZk9ObzhpdkEwMlIxanFoYnpYNkVNSUx5Z0FRVXVweC4yMUQyQTQzMjRDNzMyQTMy

Force For Good ToolKit

We embark on an exploration of the transformative power of purpose, inviting you to reflect on your company's raison d'être beyond mere profit-making. Through the lens of the Force for Good system, we will elucidate how embracing a core purpose can invigorate your organization, enabling it to thrive even in the most tumultuous of times. As we delve deeper, we will introduce the Core Purpose Creator tool, a resource designed to help you articulate and embed this purpose into the very fabric of your business. Join us as we unravel the profound inspirations of purpose, encompassing the good, the true, the beautiful, and the heroic, all while ensuring your company not only survives but flourishes in its mission to create meaningful change in the world. Takeaways: 1.The quintessential essence of a company's core purpose transcends mere profit-making, delineating its profound contribution to the world at large. 2.To cultivate perpetual growth, one must embrace the paradox of working less while empowering their team to assume greater responsibilities. 3. A well-articulated core purpose serves not only as an anchor for organizational identity but also as a beacon guiding decision-making processes. 4. Incorporating the Core Purpose Creator tool facilitates a deeper understanding of your company's identity and inspires transformative experiences for customers. Chapters: 00:00 Beginning the Purpose Revolution 03:21 Understanding Core Purpose 09:46 Exploring Core Purpose in Organizations 15:24 Fostering Change: The Core Purpose of Transformation 24:06 Drafting Your Core Purpose This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ** *** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*** ****Have questions on how to craft your Core Purpose? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone **** Follow the Force for Good Business show to install the unique system of perpetual growth into your company. YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxs Amazon Prime: https://tinyurl.com/ervv49w9 Apple Podcasts: https://tinyurl.com/3atvj5tj RSS Feed: https://tinyurl.com/csw248tw Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies. Learn more about A Force for Good: Website: https://aforceforgood.biz/ Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/ 1-Day Growth Plan: https://aforceforgood.biz/free-plan/ FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/ The Book: https://aforceforgood.biz/book/ Growth Accelerator: https://aforceforgood.biz/accelerator/ 26:04
The Purpose Revolution Crafting Your Company's Future with the Core Purpose Creator
YouTube Video UExnZk9ObzhpdkEwMlIxanFoYnpYNkVNSUx5Z0FRVXVweC41QTY1Q0UxMTVCODczNThE

The Purpose Revolution Crafting Your Company's Future with the Core Purpose Creator

Envision a future where your company not only thrives but also leaves an indelible mark on the world—a legacy that spans a century. In today's discourse, we delve into the profound concept of establishing a hundred-year vision, a guiding beacon that transcends the immediate and beckons us toward a brighter, more impactful future. We challenge you to ponder: Is your current vision expansive enough to outlive not just yourself, but also your successors? Through our exploration of the Company Vision Expander tool, we will illuminate how this expansive vision can inspire your daily actions and cultivate a culture of perpetual growth and innovation within your organization. Join us where we will equip you with strategies to align your team’s efforts with a transformative purpose that resonates far beyond the present. Takeaways: ▶ The establishment of a hundred-year vision for your company inspires not only future growth but also fosters innovation, ensuring your organization thrives beyond your tenure. ▶ Creating a clear and compelling long-term vision can effectively align your entire team towards a common goal, minimizing distractions and enhancing strategic decision-making. ▶ A vivid company vision articulates the transformative impact your organization seeks to have, promoting a culture of purpose that resonates with employees and stakeholders alike. ▶ Incorporating a long-term vision into daily operations cultivates a self-managing system that empowers your team to make impactful decisions independently. Chapters: 00:06 Shaping the Future: The Legacy of Your Company 05:51 Introducing the Hundred Year Vision 16:20 Vision for the Future 23:21 Crafting a Vision for the Future 31:20 High Leverage Habits for Vision Advancement This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ** *** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*** ****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone **** Follow the Force for Good Business show to install the unique system of perpetual growth into your company. YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxs Amazon Prime: https://tinyurl.com/ervv49w9 Apple Podcasts: https://tinyurl.com/3atvj5tj RSS Feed: https://tinyurl.com/csw248tw Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies. Learn more about A Force for Good: Website: https://aforceforgood.biz/ Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/ 1-Day Growth Plan: https://aforceforgood.biz/free-plan/ FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/ The Book: https://aforceforgood.biz/book/ Growth Accelerator: https://aforceforgood.biz/accelerator/ 37:13
Pioneering Your 100-Year Vision
YouTube Video UExnZk9ObzhpdkEwMlIxanFoYnpYNkVNSUx5Z0FRVXVweC5EQUE1NTFDRjcwMDg0NEMz

Pioneering Your 100-Year Vision

In this episode we shall employ the Company Story Builder—a bespoke tool designed to illuminate the path to rekindling that initial spark of inspiration that ignited the genesis of your enterprise. As we traverse this journey, we shall elucidate how defining and articulating your inception story serves not merely as a narrative, but as a foundational element that propels your organization forward, aligning your team's efforts with your core purpose. By the end of this session, you will have crafted a compelling inception narrative that not only enriches their growth plan but also instills new habits and actionable strategies to sustain ongoing progress. Join us as we delve into the transformative power of storytelling, ensuring that the essence of your entrepreneurial journey resonates throughout your organization and beyond. Takeaways: ◾ A well-defined company inception story serves as a beacon of clarity, guiding teams towards a unified purpose and fostering a sense of belonging. ◾The Company Stories Builder tool is essential for articulating the essence of your business, allowing founders to reignite their original passion and vision. ◾ Sharing your inception story with your team cultivates enthusiasm, inspiring individuals to connect deeply with the company's mission. ◾ Utilizing storytelling as a strategic leadership tool not only aligns your team but also enhances their understanding of the company's impact and goals. Chapters: 00:29 Reigniting Growth Through Purpose 03:36 Defining Your Company Inception Story 09:40 The Inception of a Vision: Building a Company Story 20:56 Collecting and Sharing Company Stories 27:56 The Importance of Storytelling in Company Culture This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ** *** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*** ****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone **** Follow the Force for Good Business show to install the unique system of perpetual growth into your company. YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxs Amazon Prime: https://tinyurl.com/ervv49w9 Apple Podcasts: https://tinyurl.com/3atvj5tj RSS Feed: https://tinyurl.com/csw248tw Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies. Learn more about A Force for Good: Website: https://aforceforgood.biz/ Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/ 1-Day Growth Plan: https://aforceforgood.biz/free-plan/ FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/ The Book: https://aforceforgood.biz/book/ Growth Accelerator: https://aforceforgood.biz/accelerator/ 31:15
Company Inception Story
YouTube Video UExnZk9ObzhpdkEwMlIxanFoYnpYNkVNSUx5Z0FRVXVweC41Mzk2QTAxMTkzNDk4MDhF

Company Inception Story

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Core Competitors

In this enlightening session, we delve into the transformative power of the Competitive Analysis Framework, a strategic tool designed to illuminate the distinctive space your company can occupy in the market. We grapple with the pressing question: what if your ideal client visits your website and fails to recognize your unparalleled offerings amidst a cacophony...
Listen to this episode

Buying Triggers Mapper

In this episode, we delve into the profound concept of buying triggers, those pivotal internal and external cues that propel customers toward making a purchase. Understanding these triggers is paramount for any business seeking to enhance its connection with clientele, as they determine the moments when customers are most receptive to receiving offers. Throughout our...
Listen to this episode

Macro Trends Explorer

Today, we delve into the pivotal concept of macro trends and their critical interplay with the growth of your business. Understanding these overarching patterns is not merely an intellectual exercise; it is essential for founders seeking to align their enterprises with the shifting landscape of consumer needs and market dynamics. Are you truly cognizant of...
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Size Your Market Maker Masterclass

In this enlightening masterclass, we discuss the imperative of comprehending the dimensions of your market—specifically, the Total Available Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM). This training breaks down how navigating the vast waters of entrepreneurship without a clear “map” can lead to inefficiencies and missed opportunities, akin to sailing without...
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WHO+WHAT Builder

Aligning your team with a crystal-clear understanding of your customer is paramount for accelerating success, and in today’s episode, we delve into the transformative power of the Who What Builder tool. We explore the critical distinction between the problems your customers genuinely face and those you merely presume they encounter, prompting you to reflect on...
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Authentic Customer Avatar

Today’s masterclass centers around the pivotal notion of the Authentic Customer Avatar, a concept designed to enhance the connection between your enterprise and its rightful clientele. We embark on a journey to explore the intricacies of aligning your marketing and sales approaches with an authentic voice, thereby rekindling the warmth of genuine engagement that often...
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Crafting Your 10-Year Impact Goal

In today’s masterclass, we embark on an enlightening session into the realm of impactful business strategy, as we delve into the intricacies of establishing a 10-year impact goal. This pivotal concept serves as your company’s guiding North Star, illuminating the path toward not only substantial growth but also meaningful societal contributions. Imagine crafting a vivid...
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Company Inception Story

In this episode we shall employ the Company Story Builder—a bespoke tool designed to illuminate the path to rekindling that initial spark of inspiration that ignited the genesis of your enterprise. As we traverse this journey, we shall elucidate how defining and articulating your inception story serves not merely as a narrative, but as a...
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Pioneering Your 100-Year Vision

Envision a future where your company not only thrives but also leaves an indelible mark on the world—a legacy that spans a century. In today’s discourse, we delve into the profound concept of establishing a hundred-year vision, a guiding beacon that transcends the immediate and beckons us toward a brighter, more impactful future. We challenge...
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The Purpose Revolution Crafting Your Company’s Future with the Core Purpose Creator

We embark on an exploration of the transformative power of purpose, inviting you to reflect on your company’s raison d’être beyond mere profit-making. Through the lens of the Force for Good system, we will elucidate how embracing a core purpose can invigorate your organization, enabling it to thrive even in the most tumultuous of times....
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