Are You Ready to GROW?

Are you ready to grow your business, your team, and yourself?

Force for Good Business Show

Business is a powerful force for change, and with visionary women founders at the helm, it can lead in both impact and profit.

The Force for Good Business Show challenges outdated, fear-based business models, offering a new path tailored for women leaders who are shaping meaningful, high-growth enterprises.

Each week, join host Coco Sellman—a serial entrepreneur, impact investor, and founder of the Force for Good System—as she provides you with tools and strategies to reclaim your time, unlock exponential growth, and build a business that thrives without your constant oversight. Coco has guided over 500 founders through breakthrough growth, leveraging a proven toolkit that helped her build successful companies over a 25-year career.

If you’re a visionary woman founder aiming to cross the milestones of $1M, $3M, $10M ARR and beyond, this show is for you. Join the Force for Good Business Movement and discover how to lead with impact and scale your business to new heights.

Each episode will introduce you to one of the time-tested tools of the Force for Business Good System. Each tool is designed to create immediate breakthroughs in growth. Used together, you will systematically build a growth flywheel to propel impact, scale, and profit. The Force for Good ToolKit is part of the book written by Coco Sellman.

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Defining your Shared Avatar

The primary focus of today’s masterclass revolves around the transformative power of defining a singular, shared customer avatar—a pivotal strategy that can catalyze exponential growth in your business endeavors. By concentrating on the intricacies of one particular individual, rather than the nebulous concept of a broad target audience, we uncover the hidden potential to foster...

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Pricing Strategy & Break-Even Point

Welcome to this lively discussion on the pivotal elements of pricing strategy and break-even points, two foundational pillars that serve to underpin the very architecture of a flourishing business. As we embark on this exploration, we shall dissect the intricate relationship between price-setting, profitability, and operational sustainability, illuminating how these factors collectively influence your enterprise’s...

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What Generates Profit

Today, we embark on an enlightening discourse centered on the quintessential theme of profit—a topic that serves as the lifeblood of any enterprise. As we delve into the intricacies of what generates profit, we shall explore not merely the figures that populate our balance sheets, but also the profound connection between profitability and our overarching...

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What You Offer

Today, we delve into the pivotal theme of simplifying, aligning, and accelerating the articulation of our value proposition, a crucial element for any enterprise aspiring to flourish in a competitive landscape. It is imperative for teams to present a unified narrative regarding their offerings; otherwise, confusion may ensue, leading to customer hesitation despite the inherent...

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Market Positioning

Positioning for power and profit encompasses our discussion today, as we delve into the intricacies of the Market Positioning Analyzer. This invaluable tool serves as a beacon for businesses seeking to carve out a distinctive niche in a crowded marketplace, enabling them to communicate their unique value propositions with clarity and conviction. Have you ever...

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Core Competitors

In this enlightening session, we delve into the transformative power of the Competitive Analysis Framework, a strategic tool designed to illuminate the distinctive space your company can occupy in the market. We grapple with the pressing question: what if your ideal client visits your website and fails to recognize your unparalleled offerings amidst a cacophony...

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Buying Triggers Mapper

In this episode, we delve into the profound concept of buying triggers, those pivotal internal and external cues that propel customers toward making a purchase. Understanding these triggers is paramount for any business seeking to enhance its connection with clientele, as they determine the moments when customers are most receptive to receiving offers. Throughout our...

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Macro Trends Explorer

Today, we delve into the pivotal concept of macro trends and their critical interplay with the growth of your business. Understanding these overarching patterns is not merely an intellectual exercise; it is essential for founders seeking to align their enterprises with the shifting landscape of consumer needs and market dynamics. Are you truly cognizant of...

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Size Your Market Maker Masterclass

In this enlightening masterclass, we discuss the imperative of comprehending the dimensions of your market—specifically, the Total Available Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM). This training breaks down how navigating the vast waters of entrepreneurship without a clear “map” can lead to inefficiencies and missed opportunities, akin to sailing without...

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WHO+WHAT Builder

Aligning your team with a crystal-clear understanding of your customer is paramount for accelerating success, and in today’s episode, we delve into the transformative power of the Who What Builder tool. We explore the critical distinction between the problems your customers genuinely face and those you merely presume they encounter, prompting you to reflect on...

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